Influencer Relations

KEA RESEARCH ON ANALYST VALUE

HfS Research overtakes Forrester in 2017 Outsourcing & Automation Analyst Firm Awards

The 2017 Outsourcing & Automation Analyst Firm Awards contain quite a surprise. According to the responses from automation and outsourcing professionals who responded to the 2017 Analyst Value Survey, HfS Research has overtaken Forrester as the second most valuable analyst firm they use. Gartner, of course, is in first place. Reflecting the fast pace of the market, Read more about HfS Research overtakes Forrester in 2017 Outsourcing & Automation Analyst Firm Awards[…]

New method for Analyst Value Survey

A new methodology is shifting the focus of the annual Analyst Value Survey onto the professional’s experience of analysts. Unlike previous years, where value was expressed in concrete services, the 2018 AVS is asking executives to describe the value of analysts in their own words. The survey is now publically live at analystvaluesurvey.com, via a Read more about New method for Analyst Value Survey[…]

CXP & HfS overtake ISG in 2017 IT Services Analyst Firm Awards

IT services is one of the highest value segments covered by the Analyst Value Survey. Participants in the 2016/17 survey told us that just five firms produce most of the value coming from the dozens of analyst and advisory organizations in that market. below are the ten winners of our 2017 IT Services Analyst Firm Read more about CXP & HfS overtake ISG in 2017 IT Services Analyst Firm Awards[…]

IoT analysts: focus, but look for new market opportunities

Analysts and advisors following the Internet of Things (IoT) see many aspects to the sector’s massive underlying growth opportunity. We’ve taken a look at some of the early responses to the Analyst Attitude Survey. In other areas, advisors and analysts had a lot to say about the challenges facing vendors. With IoT, however, the opportunities Read more about IoT analysts: focus, but look for new market opportunities[…]
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Microsoft layoffs: Can Seattle learn from Blackberry?

An ‘anchor’ tech employer, like Microsoft in Washington State or Nokia in Southern Finland, produces great opportunities for a region but also big risks. Microsoft and Nokia’s announcements of further job cuts over the last few weeks produce further challenges for cities like Seattle, Tacoma, Espoo, Tampere and Oulu. Even though these are firms are Read more about Microsoft layoffs: Can Seattle learn from Blackberry?[…]

Engaging in Analyst Relations is sending a message: Five common traits confident vendors are displaying

Success breeds success: When I talk to technology vendors about starting an analyst relations program I get all kinds of reactions. One way or another most vendors have had first or second hand experiences with analysts. Either they’ve seen competitors promoting the latest research publication which featured them in a favorable way or they have Read more about Engaging in Analyst Relations is sending a message: Five common traits confident vendors are displaying[…]

500 analysts say innovation, markets & value challenge major vendors

Almost 500 industry influencers have already taken our Analyst/Advisor Attitude Survey, which closes this week. Their responses reveal analysts’ deepening future orientation. They told us that the three main challenges for the providers they follow are: to innovate business; to change markets and to better articulate their value. We’ll be running a webinar to discuss Read more about 500 analysts say innovation, markets & value challenge major vendors[…]

Adapt or Fail! – Analyst firm business models are changing – does this mean that analyst relations needs to change as well?

In recent years we have seen quite a few changes in the analyst landscape: We’ve seen new boutique analyst firms entering the market and focussing on sub-segments or geographies (HfS Research, Crisp Research, Greyhound Research etc). We’ve seen M&A activities indicating a trend towards bigger firms and more comprehensive research coverage (CXP/BARC/PAC, ISG/Alsbridge/Experton, Informa/Ovum). And Read more about Adapt or Fail! – Analyst firm business models are changing – does this mean that analyst relations needs to change as well?[…]

Does location matter for Cool Vendors?

Looking through the responses for our survey of Cool Vendors, It’s interesting to see how location matters. We invited every firm that won the Cool Vendor award over a five year period, and it’s interesting to see which countries have the most Cool Vendors. Not every firm really considers itself has having one national location, but Read more about Does location matter for Cool Vendors?[…]