Influencer Relations

KEA SAGECIRCLE RESEARCH ON ANALYST VALUE

What research users can learn from analysts’ use of competitors’ analysis

For the first time, Kea Company is making reports from our Leaders Service generally available. The first discusses what research users can learn from analysts’ use of competitors’ analysis Although our Analyst Value Survey reports and Firm Awards exclude many analysts’ responses, this supplementary analysis suggests that many analysts are regular uses of research produced by Read more about What research users can learn from analysts’ use of competitors’ analysis[…]

SageCircle’s most-read articles in 2017

The enduring value of the SageCircle approach to analyst relations is reflected by the surprisingly healthy traffic visiting the SageCircle blog. Since SageCircle was bought by Kea in 2014, our blogging platform has been influencerrelations.com. Even so, in 2017 several thousand visits came to the most-read posts listed below. NCVI are the four most important letters Read more about SageCircle’s most-read articles in 2017[…]

a16z & Huawei lead 2017’s most-shared analyst relations content

It’s been quite a year. We’ve looked for the ten items of analyst relations content most shared on LinkedIn during 2017. Why LinkedIn? We saw that facebook and twitter were more likely to have a small number of people resharing the same content over and over. a16z Podcast: What Startups Should Know about Analyst Relations was, by Read more about a16z & Huawei lead 2017’s most-shared analyst relations content[…]

CXP catches up with Ovum in 2017 Telecoms & Networking Analyst Firm Awards

The final category in the 2017 Analyst Firm Awards is for telecommunications and networking. The massive changes in those industries mean that very different analyst firms are emerging, partly because the interests of telecommunications professionals are expanding, and business executives are confirming themselves with telecoms issues more and more. Our telecoms and networking awards reflect Read more about CXP catches up with Ovum in 2017 Telecoms & Networking Analyst Firm Awards[…]

Confessions of an analyst relations consultant

Mark Reed-Edwards found the perfect timing, right after ARInsights‘ forum in Boston, to ask me about the misunderstandings and options within analyst relations. In the first of two ‘Confessions of a Marketer‘ podcasts with Mark, I explain the roots of the pay to play myth: that all analysts will say better things about you if Read more about Confessions of an analyst relations consultant[…]
Frank Gens (IDC) and JP Carter (Forrester) collect Analyst Firm Awards from Duncan Chapple

Forrester & IDC equal Gartner: 2017 Enterprise Applications Analyst Firm Awards

Enterprise Applications are among the technologies where analysts are under the most pressure to provide joined-up thinking. According to the 2017 Analyst Value Survey, it’s one of just three coverage areas where Forrester and IDC together produce more analyst value than Gartner (the others are Marketing and Outsourcing & Automation). In total, those three firms Read more about Forrester & IDC equal Gartner: 2017 Enterprise Applications Analyst Firm Awards[…]

TechMarketView & Ovum show national impact of analysts

IT solution providers can amplify their market impact by understanding that analysts’ impact differs greatly between countries. Services companies and solution providers often look at analysts through the lens of thought leadership: both market intelligence teams, which consume analyst insight, and analyst relations teams, which aim to inform it. However, because most analyst firms write Read more about TechMarketView & Ovum show national impact of analysts[…]

How to Think Like an Analyst: Boston dinner with Josh Bernoff on November 15

Josh Bernoff will speak at a dinner organized for analysts and Analyst Relations professionals in Boston, at 7.30pm on Wednesday 15th. The event is timed for analyst relations managers attending the ARInsights forum. Colleagues from several analyst firms will also attend, including 451 Research, Amalgam Insights and Deep Analysis, as will friends from Spotlight AR. Read more about How to Think Like an Analyst: Boston dinner with Josh Bernoff on November 15[…]
James Stanton accepts 451 Research's Analyst Firm Award from Duncan Chapple

Ovum & 451 advance in Marketing Analyst Firm Awards 2017

Marketing is one of the most important areas of expertise where analysts are creating value for their users. According to the participants in the Analyst Value Survey, the ten firms creating the most value through insight into marketing are the ones listed below. Gartner is the most valuable provider of analyst insight into marketing. Todd Read more about Ovum & 451 advance in Marketing Analyst Firm Awards 2017[…]

Spokespeople lose analysts’ trust if they cannot discuss business models

Over the last few weeks, my colleagues and I have been interviewing industry analysts about business models. After reviewing the results from the summer Analyst Attitude Survey, we found that business models are about 25% more relevant to analysts than to the spokespeople that vendors delegate to meet them. My colleague Esther Boyer developed a Read more about Spokespeople lose analysts’ trust if they cannot discuss business models[…]