OK, beginning of the New Year and time for a fresh look at your AR program.  Here is SageCircle’s end of the year checklist to give you a guide to effective AR.

1 – Audit the state of the AR program

Review your success for last year and do an audit of the AR activities to ensure you did a good mix of activities balancing inbound and outbound interactions.  What is the Continue reading

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Constellation Research has announced a new award program that celebrates and recognizes leaders who have overcome the odds to successfully apply emerging and disruptive technologies for their organizations.  These awards are for the end-user clients of the technology rather than the vendors.  You can get full information about the program on their website at http://www.constellationrg.com/events/supernova/

SageCircle was interested in why technology vendors would be interested in this program and Continue reading

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SageCircle has commented on Forrester’s apparent lack of aggressive growth as compared to Gartner.  It is nice to see Forrester’s announcement today that they have acquired Springboard Research.logo-forrester

Springboard has been a significant provider of analyst research and advisory in the AsiaPac region for years.  Their 36 analysts are Continue reading

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Gartner is well underway with planning for Fall Symposium.  They recently sent out an email (click here) encouraging both clients and Gartner logonon-clients to plan on attending.

SageCircle has always maintained that early planning and subtle influence on the key analysts presenting at Symposium can be very beneficial.  Remember that many non-Gartner clients attend and can be highly influenced by what they see and hear.

Planning is underway inside Gartner with analysts and Continue reading

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On Tuesday 3rd May at 4pm BST IIAR will be hosting a teleconference and open discussion for IIAR members to talk about the future of AR and a career in the industry.

Topics to be discussed include:

  • What can be done to promote AR as a career?
  • What skills are required and how is this changing?
  • What is needed to reach the top in AR?
  • What does the future hold for AR?

This is based on a recent blog posted by Marc Duke entitled, ‘So Where AR You Going’ which can be found here.

While this is intended for IIAR members you can request to join by sending an email to Henrietta [at] analystrelations [dot] org and asking for a trial session.

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SageCircle is aware of the following new open positions in AR.  Contact the respective companies for more information.  If you have an open position you would like to promote drop us a note at info [at] sagecircle [dot] com.

Vendor AR

RightNow -  AR position on the Influencer Relations team Preference based in the San Mateo office, or offices in Boulder, CO, Bozeman, MT, Maidenhead, UK, New York, NY, or Reston, VA. RightNow holds leadership positions in three Forrester Wave reports and three Gartner MQs.

Analyst Firm

Ovum – Senior Analyst – Enterprise Applications Based in the UK this position seeks an expert in enterprise applications, including CRM and ERP, as well as other related enterprise applications subjects.

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The more information analyst relations professionals have about an analyst firm the better equipped they will be to interact efficiently and effectively with the firm and its analysts.  Each of the major firms has some sort of communication method to keep their vendor clients informed.  Some also have on-line forums.

In recent months Ovum, a global analyst firm that covers the IT and telecommunications industries, has had a lot of changes.  They have just announced the first in a regular series of AR Community Calls. It will be held Continue reading

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Getting your analysts to accept your briefing requests can be a lot of work.  Of course it is important that your topic be relevant and interesting – but scheduling is often an issue.

Attending analyst firm theme conferences offer you a chance for one-on-one meetings with analysts, but these are great for relationship building, but not suited to a briefing.

Ovum has just announced a briefing day in London.  With most of their analysts attending a company meeting it offers the opportunity for vendors to do in-person briefings with analysts that Continue reading

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This analysis does not look at areas of interest to investors, but seeks to pull out insights that are relevant to clients and prospects of the advisory analyst firms as well as communications and IT vendor analyst relations (AR) teams.

Editor’s Note: This blog post provides an overview of the announcement.  Clients and subscribers to the Online SageContent Library receive a SageFlashSM that includes detailed analysis, insights gathered from the earnings call and other sources, and actionable recommendations.


AR-relevant Details of the Announcementlogo-forrester

Forrester Research (NASDAQ: FORR) reported its Q4 and Full year 2010 earnings on February 10, 2011.  You can get more information in the press release (link to press release)

Unlike Gartner, Forrester has always been less than forthcoming and even opaque when it comes to the financial and especially operational performance metrics.  While key financial numbers appear in the press release, the more illuminating numbers show up in the SEC 10Q filing, which quietly appears a couple of weeks after the quarterly conference call.  At first glance Continue reading

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This analysis does not look at areas of interest to investors, but seeks to pull out insights that are relevant to clients and prospects oGartner logof the advisory analyst firms as well as communications and IT vendor analyst relations (AR) teams.

Editor’s Note: This blog post provides an overview of the announcement.  Clients and subscribers to the Online SageContent Library receive a SageFlashSM that includes detailed analysis, insights gathered from the earnings call and other sources, and actionable recommendations.


AR-relevant Details of the Announcement and Conference Call: Gartner, Inc. (NYSE:IT) announced its Q4 and full year 2010 earnings on February 7 (press release link).  This was followed by their earnings call on the morning of Feb 8th.

CV = research contract value
F/X = foreign exchange impact
QoQ = quarter over quarter, or change between Q1 2010 and Q4 2009
YoY = year over year, change between Q1 2010 and Q1 2009

Unless otherwise noted, all revenues or contract value percentages are F/X neutral. These numbers are Continue reading

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