“@carterlusher why is more analysts blogging better?”
John was responding to my reply to a comment (“Good news, Gartner is allowing analysts to blog @carterlusher will be thrilled”) by Forrester analyst Jeremiah Owyang (bio, blog, Twitter handle). This comment pointed out Gartner analyst Gene Phifer’s (bio, blog, Twitter handle) post about how Gartner analysts are now permitted to have a personal-branded blog. I don’t know if I was thrilled, but I did say “Excellent, the more analysts blogging the better.” Thus, John’s question.
Hmm, that is a good question. My initial thought was “well of course it’s better because blogging is good.” It took me about two seconds to discard that answer as glib and dumb. The real answer is twofold: blogging is a good tool for the analyst and it provides value to the overall analyst ecosystem.* There are many posts by blogging analysts on how they find their blogs useful, so I will concentrate on the value to the analyst ecosystem.
There is the perception that analysts at the largest firms and boutiques are insular because they are in an echo chamber, talking only to their own clients and the vendors they choose for briefings. There is also a sense from comments like “And who keeps the analysts in check?!?” (see comments on this post) that analysts run amok because they are not subjected to any form of third-party critique and fact checking. Blogging could potentially address both issues. Potentially, analyst blogging could result in:
- Increasing accountability
- Improving transparency
- Engaging with non-clients
- Developing new information inputs
- Dialoging with other analysts, including competitors
- Improving press quote accuracy
* Definition – Analyst Ecosystem – Anybody in the IT and telecommunications markets that interact with or are impacted by the industry analysts. Members include vendors, IT managers, financial analysts, reporters, investors, clients and the analysts themselves.
Bottom Line: There is no guarantee that any of the potential benefits will occur just because more analysts start blogging. However, blogging can address some nagging problems in the analyst industry and has potential benefit both for the analysts and the entire ecosystem.
Question: Are there other benefits to the analyst ecosystem from analysts blogging?