Tag Archives: market researchers

Tip o’ the hat to Hill & Knowlton Global Technology Practice Director Josh Reynolds (bio, blog) for getting the ball rolling on how to approach the Hype Cycle. I met Josh early summer 2007 at Buck’s of Woodside (famed and … Continue reading

Posted in Analyst Relations Best Practices, Industry Analyst Signature Research | Tagged , , , , , , , , , , | 5 Comments

As AR professionals focus (obsess) on the Gartner Magic Quadrant and Forrester Wave as primary targets for influencing, an important signature research deliverable is often overlooked – Gartner’s Hype Cycle (click graphic to see a larger version). This point is … Continue reading

Posted in Industry Analyst Market, Industry Analyst Signature Research | Tagged , , , , , , , , , , , , , , , | 8 Comments

Here are the links to the editorial calendars for Gartner and Forrester that we mentioned during the just completed Coffee Talk. Note: After I asked on Twitter, The451 ICE’s service director sent me a link to ICE’s upcoming research. Gartner … Continue reading

Posted in Industry Analyst Market | Tagged , , , , , , , , , , , , | 1 Comment

Jonathan Eunice (bio, Twitter, blog), principal analyst at Illuminata, sent along a tip about Simple Seating. A quick scan reveals that it might be a really useful tool for those in charge of planning an analyst event. We think it … Continue reading

Posted in Analyst Relations Best Practices | Tagged , , , , , , , | 2 Comments

After completing the in-depth Magic Quadrant series I was going to give this topic a rest for awhile. That is until I saw this tweet:   jowyang is the twitter handle of Forrester social media analyst extraordinaire Jeremiah Owyang. Jeremiah … Continue reading

Posted in Analyst Relations Best Practices, Industry Analyst Market, Magic Quadrant | Tagged , , , , , , , , , | 8 Comments

We track the search terms people use that leads them to the SageCircle website and blog for SEO purposes. It is interesting the number of times that people search for some variation of Forrester Magic Quadrant. This reinforces our point … Continue reading

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Gartner has moved this week’s Quarterly Gartner Analyst Relations Call back by one day. It is now on Thursday, June 19th. They also changed the time, making it a single session at 11:30 am to 12:30 pm EDT. I think this is great, because … Continue reading

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Have you heard your spokespeople make the following statement when briefing the analysts or presenting to a group of analysts on a teleconference: “… also if I reflect on the way you put us, whether it’s your magic quadrants or … Continue reading

Posted in Analyst Relations Best Practices, Industry Analyst Signature Research, Magic Quadrant | Tagged , , , , , , , , , , | 2 Comments

Gartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles – anointing some vendors as a prime candidate for a sales opportunity while denying other vendors even a chance to bid. In order to exploit positive placement … Continue reading

Posted in Analyst Relations Best Practices, Analyst Relations Management, Analyst Relations-Sales Partnership, Industry Analyst Signature Research, Magic Quadrant, Vendor Sales and Analysts | Tagged , , , , , , , , , , | 5 Comments

There is a certain amount of self congratulations that occur when a vendor achieves a favorable “Leader” position on a Magic Quadrant. Because they are in the “Leaders” block, vendors feel like their job is complete. The problem is that … Continue reading

Posted in Analyst Relations Best Practices, Analyst Relations Management, Industry Analyst Market, Industry Analyst Signature Research, Magic Quadrant | Tagged , , , , , , , , , , | 5 Comments