Tag Archives: Spoken Word Audit

IT and telecommunications industry analysts often provide research and recommendations through the classic medium of the spoken word, especially during phone-based inquiry. Unfortunately, there is no clipping service that makes it easy for analyst relations programs to determine what analysts … Continue reading

Posted in Analyst Relations Measurement | Tagged , , , | 2 Comments

We are continuing our commentary on analyst relations (AR) and the implications of the recession (see recession category for all posts). SageCircle suggests you think about how metrics need to change during a recession as you are refocusing and placing … Continue reading

Posted in Analyst Relations and Recession, Analyst Relations Management | Tagged , , , , | 2 Comments

n:  A technique to determine what opinions analysts are giving verbally to their clients and if those verbal opinions differ from published opinions. Spoken Word Audits are considered a critical activity because advisory analysts like Gartner influence in-progress sales opportunities … Continue reading

Posted in Analyst Relations Glossary, Analyst Relations Measurement | Tagged , , | 2 Comments

Question: Is it possible to respond to something an analyst says?  Advice: It is not only possible to respond to the analysts’ spoken word, it is highly recommended. Obviously, it is more difficult to respond to the spoken word than … Continue reading

Posted in Analyst Relations Best Practices, Analyst Relations Measurement, Analyst Relations Practitioner Question | Tagged , , | 2 Comments

As was mentioned in Out-tasking AR Activities, measurement work is a prime candidate for out-tasking. There are various firms that can assist AR programs with measurement program design, gathering, and analyzing data. Some examples include:  Measurement program design – SageCircle … Continue reading

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