Getting your analysts to accept your briefing requests can be a lot of work. Of course it is important that your topic be relevant and interesting – but scheduling is often an issue.
Attending analyst firm theme conferences offer you a chance for one-on-one meetings with analysts, but these are great for relationship building, but not suited to a briefing.
Ovum has just announced a briefing day in London. With most of their analysts attending a company meeting it offers the opportunity for vendors to do in-person briefings with analysts that are typically scattered all over the globe. They are planning a full day to schedule one-hour vendor briefings all in one location.
Advantages to Vendors
- Opportunity to meet analysts in person rather than over the phone or email
- Efficiency of a single briefing with multiple analysts instead of conducting multiple briefings because the analysts are normally scattered across many time zones
- Face-to-face briefings offer different interaction dynamics that many vendors feel are better than teleconferences
- Feedback from multiple analysts about the topics being discussed
Advantages to Firm
- Opportunity to meet vendor clients in person rather than over the phone or email
- Briefings scheduled efficiently with less interruption of the analyst’s time
- Opportunity to meet both clients and non-clients to gather research data
Ovum is planning this for Wednesday, May 18th, in London. The briefings will start at 08.30 GMT and run through 4 pm GMT with each slot being 60 minutes. Time slots will be assigned to vendors on a first come, first serve basis. However, before a vendor is assigned a slot they will need to get at least one analyst to agree to attend the briefing. To request a briefing slot or if you have questions about this special event you can contact Carter Lusher at carter.lusher [at] ovum.com
We will be interested in how this is received. If it proves successful it might be something for AR teams to request of other firms. It might make a great draw for vendor participation at various theme events if the analysts were available the day before or after the conference.