Tag Archives: market researchers

Repositioning your “dot’ on a Gartner Magic Quadrant does not happen just because you have a great product or service. It takes information, a plan, AR execution and avoiding mistakes.  Expanding Your Goals – Moving the dot should not be … Continue reading

Posted in Analyst Relations Best Practices, Analyst Relations Management, Industry Analyst Market, Industry Analyst Signature Research, Magic Quadrant | Tagged , , , , , , , , , , | 4 Comments

It is critical for AR to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been working with Gartner on a MQ for a long time could benefit from doing a little digging into the … Continue reading

Posted in Analyst Relations Best Practices, Analyst Relations Management, Industry Analyst Market, Industry Analyst Signature Research, Magic Quadrant | Tagged , , , , , , , , , , | 3 Comments

It is critical for AR to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been working with Gartner on a MQ for a long time could benefit from doing a little digging into the … Continue reading

Posted in Analyst Relations Commentary, Analyst Relations Management, Industry Analyst Market, Industry Analyst Signature Research, Magic Quadrant | Tagged , , , , , , , , , , | 4 Comments

For a variety of reasons, communications and IT vendor AR and executives make a number of mistakes concerning the Gartner Magic Quadrant (MQ) and how their companies should react to it. Decision makers at IT vendors need to take a … Continue reading

Posted in Analyst Relations Commentary, Analyst Relations Management, Industry Analyst Market, Industry Analyst Signature Research, Magic Quadrant | Tagged , , , , , , , , , , | 8 Comments

Even with the blogosphere and other forms of social media, Gartner’s Magic Quadrant remains the IT market’s most highly visible piece of commentary. Because the Magic Quadrant impacts billions of dollars of corporate IT purchases, some IT vendor executives put … Continue reading

Posted in Analyst Relations Commentary, Analyst Relations Management, Industry Analyst Market, Industry Analyst Signature Research, Magic Quadrant | Tagged , , , , , , , , , , | 8 Comments

It is common for tech vendors to cut marketing spend in a recession. Because Industry Analyst Relations (AR) is typically in the marketing department, AR is often asked to shoulder part of the cost cutting burden by cutting spending, freezing … Continue reading

Posted in Analyst Relations and Recession, Analyst Relations Budget, Analyst Relations Commentary, Analyst Relations Management, Analyst Relations Spending Money | Tagged , , , , , , , , | 6 Comments

OK, that title was not fair to the sales team, but it makes a good point about how to do training.  Often AR teams try to teach sales so much about analysts that they overwhelm them and miss the real … Continue reading

Posted in Analyst Relations-Sales Partnership, Vendor Sales and Analysts | Tagged , , , , , , , , , | 4 Comments

One of the greatest failings of inexperienced AR teams, and occasionally even seasoned AR professionals is not focusing on the analyst needs.  In a recent post about the Analyst Hierarchy of Needs we explained some issues of content.  However, schedule … Continue reading

Posted in Analyst Relations Best Practices | Tagged , , , , , , , , , | 3 Comments

Gartner’s Magic Quadrant is probably the iconic piece of analyst research. With its visibility and status, it also has enormous influence on vendor sales opportunities, especially when it comes time for IT buyers to draw up the all-important vendor short … Continue reading

Posted in Analyst Relations Best Practices, Analyst Relations Management, Magic Quadrant | Tagged , , , , , , , , , | 6 Comments

An analyst relations (AR) manager gave me a call this week with an interesting tid-bit that completely reinforces the recent postings about vendor sales reps asking about analyst usage, analyst myth #1  and how IT managers should use Waves and … Continue reading

Posted in Magic Quadrant, Vendor Sales and Analysts | Tagged , , , , , , , , , | 2 Comments