News and Views for the AR Community

SageCircle’s AR Community Podcast is a review of the latest news and trends in the analyst ecosystem along with tips and tricks for analyst relations professionals and analyst research consumers. SageCircle strategists Dave Eckert and Carter Lusher co-host this monthly program that posts on the first and third Tuesday of the month.  Also look for our Podcast in the iTunes Music Store.

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August 17, 2010 - Gartner and Forrester Q2 earnings and implications for AR; (9:30) How geography impacts analyst influence and your analyst lists; (15:14) How AR should deal with a company crisis; (26:52) The AR objective of Shape Market Perception; (31:55) Upcoming events.

July 27, 2010 - News in the analyst community - firms hiring; (5:13) Grow of Altimeter Group; (13:39) Can Sales help identify analysts; (17:24) Black Book of Outsourcing; (29:15) Altimeter Conference; (36:18) Upcoming events.

July 21, 2010 - The Impact of Social Media on the Analyst Industry roundtable discussion with Jeremiah Owyang, Carter Lusher, Jonny Bentwood, and Barbara French.  How industry analysts like Gartner and Forrester are, or are not, adapting to changes in the influencer landscape caused by social media.

June 15, 2010 - Recent changes in the analyst ecosystem and their implications; (7:12) Asking your prospects about influencers; (14:22) Forrester Open communities and what AR should do; (23:53) the importance of a good AR foundation.  (29:12) We close with upcoming events.

May 18, 2010 - News in the analyst ecosystem is about growth in both clients and sales teams; (7:27) we then discuss the recent Gartner and Forrester earnings calls.  (14:27) We discuss some observations about analysts participating in the Gartner Blog Network and  (22:42)some comments about our recent coffee talk on the role of AR with non-traditional influencers.  (29:26) we close with upcoming events.

April 20, 2010 - We begin with news about analyst firm expansions and hiring anf the implications for AR; (8:44) next an interview with Springboard Research CEO and Hydrasight Managing Director about the Springboard acquisition of Hydrasight; (24:52) We discuss changes in the Forrester blog platform; (32:44) and end with upcoming events. 

March 16, 2010 - News and views includes talking about job openings in AR and at analyst firms and then (6:08) we discuss the idea of a Vendor Bill of Rights.  We interview (11:20) Erin Traudt of IDC and (13:41) Ed Capps of ARInsights and (22:14) close with a comment about the last coffee talk now in replay and upcoming events.

March 2, 2010 - This podcast begins with analyst news on jobs as well as Gartner-Forrester financial implications; (6:06) Continues with an extended interview with Phil Fersht about the new analyst firm Horses for Sources and how they differ from other firms; (30:49) next we ask for information about possible changes in Gartner inquiry terms for AMR-Burton clients; (34:02) We close with upcoming events including IDC Directions.

February 16, 2010 - We begin with SageCircle analysis of Gartner and Forrester earnings announcements for Q4 and the year and some potential impacts for AR teams. (11:17) Next we discuss the response to our blog posting about the new Forrester personal blog restrictions. (17:49) We next highlight clips of our interview with Crawford del Prete regarding the IDC Insights Communities and (27:33) conclude with upcoming events. 

February 2, 2010 - This AR Podcast focuses on one of the interesting new analyst firms: the Altimeter Group. What makes Altimeter interesting, aside from the pedigree of the analysts, is its adoption of social media without being defined by social media. Their coverage focuses on disruptive technologies.  We review news (01:44) about their hire of two new staff and investment in infrastructure. We then (05:30) interview Charlene Li about their client strategy, (10:50) their research strategy, and (18:57) their research methodology. 

Altimeter Group Tour   Take a three-minute video tour of Altimeter Group's Hanger.Best viewed with Quicktime.  Be patient while the file is buffered.

January 19, 2010 - In this podcast we review Analyst News including Gartner and GigaOm announcements,(7:44) SageCircle analysis of Gartner's acquisition of the Burton Group and AR implications. (14:18) We discuss why the Internet and Blogs don't have pricing intelligence and contract recommendations for IT purchases.  (21:43) We review issues with briefing analysts in person.(26:01) We conclude with information about upcoming events, especially the Feb coffee talk.

January 5, 2010 -- We start the New Year with a discussion of the new SageCircle website and the plans for new services.  (3:50) We discuss predictions for volatility in the analyst firms in 2010.  First we talk about acquisitions and then about competition.  (19:02 ) We follow with expectations of changes in vendor AR community in such areas as influencer relations and working with sales.  (25:33) We conclude with comments about upcoming coffee talks and new webinars.

December 15, 2009 --We begin with an analysis of Gartner's purchase of AMR and continue (9:10) with some thoughts about analyst retention.  (14:37) We continue our interview with Jonathan Yarmis of the new Ovum/DataMonitor as well as (21:06) asking him about how they will collaborate.

December 1, 2009 --After a brief look at news (2:56) we present an interview with Jonathan Yarmis about the new Ovum-DataMonitor.  (12:22) We follow with SageCircle analysis before we end with upcoming events.

November 17, 2009 --In this episode we cover the current analyst ecosystems news; (7:54) Fact check the accusation that Gartner is inflating MQ leaders; (15:53) Discuss the relevance of analyst twitter activity; and close with upcoming events that relate to end of year planning.

November 3, 2009 -- In this podcast we discuss the Gartner and Forrester earnings calls; (7:41) How the growing enterprise client base grows influence and relevance; (10:40) An AR-Sales Case Study – Countering a negative research note; and (15:16)  2010 Planning Tips.  We wrap with information about upcoming seminars and workshops.

October 20, 2009 -- In this podcast we discuss the acquisition of Tower Group; (5:30) The differences in the number of inquiries done by various analysts; (9:15) The ZL Technologies lawsuit against Gartner; (15:56) and SageCircle's proposal for a vendor Bill of Rights.  We wrap with information about upcoming seminars and workshops.

October 6, 2009 -- On this podcast we review news from Gartner’s AR Call and why AR should go to Symposium; (4:06) How client inquiry by end users is different from vendors; (8:32) Look at an AR-Sales Case Study on How AR saved a $35m deal; (16:10) Talk about the importance of AR measurement; (19:04) and  finish talking about upcoming SageCircle measurement webinars.

The podcasts below are no longer on line, but if you would like to hear them please send us a message

September 15, 2009 -- We begin with more news about job actions at the analyst firms and possible AR implications; (4:22) We explain why executives don't care about operational metrics; (8:53) We continue to see big-name analysts leaving firms;  11:04) Some questions and comments from the popular coffee talk on "Proving analyst relevance to Executives";  We finish up looking at upcoming SageCircle events.

September 1, 2009 - We first review the Altimeter annoucement and possible AR implications; (5:09) We explain why analysts need to demonstrate their relevance if they expect AR teams to respond; (9:17) Why large firms don't retain superstar analysts;  (12:12) Why AR teams have concerns about some analyst tweets;  (16:35) Should AR respond to analyst blog posts;  We finish up looking at upcoming SageCircle events.

August 18, 2009 - On this podcast we review the Gartner 2Q earning call; (8:57) Client based percentages from Forrester’s 10Q filing;  (13:16) Datamonitor, Ovum and Orbys Restructuring Announcement;  (17:47) Why the industry analysts are still as relevant in the age of social media; (31:47) and Why an AR measurement program is a critical activity. We finish up looking at upcoming SageCircle events.

August 4, 2009 - This week we review the Forrester earning call and analyst news; (8:26) How social media gives savvy analysts like Jeremiah Owyang a much greater reach;  (11:32) Starting AR planning for 2010;  (14:24) The next big thing might just be communities of end users and analysts; (17:37) and Lessons learned after the first year of the Online SageContent Library. We conclude looking at upcoming SageCircle events.

July 21, 2009 -  This podcast we review the Tower Group layoffs; (4:50) Using mentions as a metric;  ( 6:12) When to start a measurement program;  (12:34) Using Twitter team handles; (16:34) and the importance of change management when implementing new programs.  We finish by looking at upcoming SageCircle events. Guest speaker is Tom Ryan from the Analyst Strategy Group (ASG)

July 7, 2009 -  This week we note that Ovum has won an award; (3:32) some significant mistakes AR teams make with metrics;  ( 6:53)   the continuing discussion about misuse of Magic Quadrants;  (11:19) analyst use of LinkedIn; (13:59) and ways to use analysts with your sales executives. We wrap up by looking at upcoming SageCircle events.

June 16, 2009 -  In this edition  we discuss the impact of the change in Aberdeen leadership; (4:05) state of analysts on Twitter;  ( 9:30) reactions to our blog post about cynical analysts; (13:05) the effectiveness of analysts moving into vendor positions; (15:50) and topics you can include in your regular staff meetings. (17:10)  We wrap up by looking at upcoming SageCircle events.

June 2, 2009 -  In this edition we look at the announcement of GigaOM Pro and the possible impacts it will have on the analyst ecosystem  (03:38) Next we will discuss the Gartner plan for better data collection  (06:31)  We review some comments to our post asking if Forrester has a conflict of interest in providing advice about how Waves and Magic Quadrants   (9:20) We reply to a question about analysts respecting non-disclosure on social media   (11:08) We wrap up by looking at upcoming SageCircle events.

May 19, 2009 -  This week we start with a look at the Q1 09 earnings reports of the only two publicly held analyst firms, Gartner and Forrester. Gartner surprised us by actually growing overall revenue. Forrester did not. (04:55) Next we’ll discuss our new survey of the analysts on their and AR's use of social media.  (09:04) What is a spoken word audit? Dave provides a definition.  (15:39) We discuss a blog post about how Gartner’s Ombudsman called out a vendor on violating copyrighted material and how it drew a number of comments supporting Gartner. (19:16) We wrap up by looking at upcoming AR events.