Expertise for every step of analyst relations transformation
Efrem Mallach has been involved in analyst relations since the late 1970s when he represented Honeywell to the then-nascent industry analyst community. Since 1987, when he wrote the first book on Industry Analyst Relations: Win them Over, he has held leading roles in AR consultancies such as Kensington Group, Lighthouse Analyst Relations and Kea Company.
Efrem has a PhD from the Sloan School of Management at the Massachusetts Institute of Technology.
Ian Scott is one of the rare market research leaders with deep business consultancy experience. He has played a significant design and analysis role at both the Analyst Observatory and Loudhouse Research for the AR community’s two longitudinal studies: the Analyst Advocacy Study and Analyst Value Survey.
He graduated with a Masters in Social Research Methods at the University of Surrey, a pre-doctoral training program supported by the UK’s Economic and Social Research Council.
Robin Schaffer guides AR and influencer relations teams in strategy, execution and value creation. She has led transformative analyst relations and marketing leadership for three decades, most recently with Kea Company, Alteryx, Glassbox, and the Analyst Observatory. Her prior experience in the technology industry includes Collibra, Unit4, NICE Systems, and AT&T.
She graduated Summa Cum Laude from William Paterson University of New Jersey with a bachelor’s degree in English.
Sarah Shamouelien joined SageCircle in January 2021 from the Analyst Observatory, where she led the Analyst Advocacy Study. She has developed significant partnerships with clients, investors and resellers at Informa, Oxford Economics and Bombora. Sarah has worked on transforming numerous start-ups and mature businesses, providing services in information technology, media, data, sales and marketing.
She has an MBA with Merit from the Alliance Business School at the University of Manchester.
Teea Palo oversees research methodologies and data collection. Dr Palo is principal investigator and project leader for primary research, including a UK government study of 5G adoption and a British Academy project studying strategic market creation. As a faculty member at the University of Edinburgh, she heads the final year of the Business School’s MA programs.
She is an adjunct professor, and Doctor of Science graduate, of the University of Oulu.
Jasmine Richards leads SageCircle’s research and training library, both commissioning new resources and updating content from the Kea Analyst Relations Portal. Jasmine also created SageCircle’s video training series for analyst relations teams.
She has previously worked as a radio presenter and news reporter, and graduated with a 2:1 BA (Hons) degree in Broadcast Journalism, with BJTC accreditation, from Nottingham Trent University.
Derk is a co-founder of Kea Company and supports startups and scale-ups creating mutually beneficial relationships with key industry analysts. As a former industry analyst himself, he thoroughly understands what makes analysts tick. Derk is also a startup mentor in two leading startup accelerators: Techstars and Rockstart, and is an executive advisor to senior executives at enterprises, startups and service providers focusing on strategic challenges around emerging digital services and products, digital business transformation, supplier relationships, contract negotiations, governance, commercial models, and technology. Derk is fascinated by the creation of ecosystems, building bridges between organisations and people to form true partnerships, the role new technologies play in the way we organise our businesses and societies. His aim is to be a positive factor in these transformations, as an entrepreneur, an advisor to startups and corporates, a collaborator and sharer of knowledge.
Sven is a Managing Partners at Kea Company and as CEO heads the global Kea Management Team. Having worked with many start-ups and vendors, both in his time at Gartner and as an executive, he has accumulated a broad knowledge of the IT industry. This not only covers the various areas of the IT-market (software, hardware, services and consulting), but also provides a “multi-angle view” of the IT-business from a channel, vendor, analyst and consulting perspective. Sven has more than 20 years experience in sales, marketing and general management. Sven received a Master of Science degree in Business Management and Marketing from the Westfälische Wilhelms-University Münster.
Catherine Lorah leads the strategic marketing plans and end-to-end CX journey for SageCircle as Head of Marketing and Customer Experience. Throughout her career, Catherine has honed her skills of communicating, distilling information, project management, creating compelling stories, and making strategic decisions. Catherine holds a BS in Speech Communication/Public Relations and a BA in Philosophy from Millersville University and is a member of the Project Management Institute.
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