Seeing how I threw brickbats at Forrester in Will established analyst firms become dinosaurs to the new media-oriented analysts? it is only fair that I throw a bouquet as well.
All of the Forrester blogs (see the “Firm or Analyst Blogs I Read” list on the right) are consistently active with good content. These are not teases to get the reader to buy services. For instance, “From Information to Knowledge Management” (a team written blog) has a great post in Information Workplace Platform Implications Of Oracle/BEA Acquisition. Lots of analysis and what it means. It does not look like the team held back anything for client-eyes only.
Update: Forrester CEO George Colony has launched his own blog on January 28th – CounterIntuitive.
Bottom Line: Forrester should be commended for letting its analysts truly deliver great content via blogs for non-clients.
A. Forrester clients – Does the presence of Forrester’s blogs mean you are less likely or more likely to renew your annual contracts? Why?
B. Non-Forrester clients – Does the presence of Forrester’s blogs mean you are less likely or more likely to consider Forrester when considering analyst services? Why?
C. Does the fact the other major firms are not blogging impact your opinion of the firms? Why?
D. Does the fact the other major firms are not blogging impact the likelihood that you will or will not purchase services from them? Why?
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SageCircle strategists have experience as both end-user clients and vendor clients of the industry analysts as well as do research on analyst firm offerings. We are best positioned to provide practical advice and actionable best practices to ensure you buy the right services and get business value from your contracts.
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