Kudos for the Oracle AR about analyst support at OpenWorld

Nice gesture by Forrester’s Merv Adrian (bio, Twitter handle, no blog) to give a shout out to the Oracle AR team.

There is also a serious message here for all AR teams planning an analyst event — don’t try and cut off the analysts from the Internet. While you might want them to completely focus on your speakers, the reality is that most people today multi-task. If your content is compelling enough then they will only be checking email occasionally for peace-of-mind. If all the analysts are doing a lot of emails then perhaps the problem is with the agenda or the content, not the fact that there is wireless in the room.

7 thoughts on “Kudos for the Oracle AR about analyst support at OpenWorld

  1. Well said, Carter. Analysts often want to look at vendors’ websites when they speak to grab a detail about what they’re discussing, or to see if the comments are reflected accurately there, or to compare to what a competitor is doing…you get the idea. And in big rooms, they may be collaborating in real time with their colleagues for a broader view – I personally often IM with other analysts during events. It’s better than talking, because it’s less disruptive.

  2. Yes, wireless is nice–actually, I should make a point of saying WORKING wireless is nice–but I’m still amazed at how many vendor analyst events I attend where the AR group hasn’t thought to run powerstrips to the analyst tables. Even with two batteries my laptop won’t run forever, and I then revert to taking handwritten notes. However, I have to tell you, what’s in the handwritten notes never makes it to my knowledge base, since I never get around to typing in my handwritten notes. So when I go back to my notes several months later, for all intents and purposes, the meeting ended when my batteries died.

  3. From Redmonk’s James Governor, via Twitter:

    monkchips: @carterlusher even more important though- Don’t Make Everything NDA. its called a briefing for a reason. control freakery is not helpful

    monkchips: @carterlusher for vendor briefings wireless, wireless and wireless again. without it a conversation with the market is next to impossible

  4. From Freeform Dynamics’ Martin Atherton via Twitter:

    martinatherton: @carterlusher: wireless. fact of life is that analysts rarely stop working even in sessions. want total focus? do v short sessions!

  5. From Michael O’Malley, VMware’s Director, Analyst Relations & Market Intelligence, via email:

    Hi Carter –

    One of the things we learned at VMworld 2008 was that you need a contingency plan for everything – even wireless coverage! One journalist noted this in a story:

    “But what the journalists and analysts seemed to appreciate the most was something so simple, and yet so many trade shows are missing it: an ample supply of Ethernet cables (wireless connectivity was spotty at best) and power strips as well as several printers at the ready. Such a small thing, and yet it demonstrated an understanding of what is needed for people to get their jobs done.”

    9/19/08 ServerWatch: It’s the Economy, Stupid
    http://www.serverwatch.com/news/article.php/3772781

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