(Editors Note: Robin Bloor’s tips # 6-8, two by James Governor, two by Jeremiah Owyang and one by Charlene Li added on 2/19/08)
I have been running across a number of interesting blog posts by analysts providing tips to the AR community. This is very useful information for AR professionals, both to improve their AR execution but also to get insights into one of their analysts. Here are the blog entries I have found so far (alphabetical order by firm):
Curt Monash, DBMS2, Monash Report, Strategic Messaging, Text Technologies
Charlene Li, Forrester
Jeremiah Owyang, Forrester
- What an Effective Analyst Briefing is Like
- Stand Out From Your Competitors: How To Effectively Present a Case Study (and How To Impress Me)
- List of Resources, Profiles, Indexes, Blogs, Companies and Information for the Analyst Industry
Dale Vile, Freeform Dynamics
- Open Reasoning Multiple posts on AR
Robin Bloor, Hurwitz and Associates & Bloor Research
Henry Morris, IDC
Michael Cote, Redmonk
- Do’s and Don’ts for Analyst Briefings (on Travis Van’s Catching Flack blog)
James Governor, Redmonk
- Its time for analyst relations to step into the 21st Century: Influencer 2.0
- Fireside Chats Suit Markets as Conversations. On Microsoft’s Analyst Relations program.
- Inquiries are thousands of times better than briefings
- 7 Tips To Run a Great Analyst Event: Dos and Don’ts.
- Stop The Madness: run events where your people are
John Toigo, Toigo Partners International
SageCircle Technique: AR professionals should ask analysts what are their preferences when it comes to interactions. AR teams should also closely monitor the blogs, if any, of their Tier 1 and 2 analysts to capture any insight into how the analysts like to be treated by vendors.
Bottom Line: For AR professionals, understanding what analysts like and don’t like can be a valuable piece of insight to make your interactions more productive. Remember, analysts are people and individuals, not some monolithic “analyst,” so treat them as individuals.
AR managers – Have you seen other analyst posts or published research on what AR should be doing? If so, please share them with SageCircle to expand this list.
Analysts – Do you have pet peeves about how vendors interact with you? If so, please share them with SageCircle so that we can enhance the AR profession.
AR Managers – Let’s put the shoe on the other foot. Do you have pet peeves about how analysts interact with you? If so, please share them, even anonymously if that makes you more comfortable.
How SageCircle can Help: SageCircle can help AR teams elevate their programs to best-in-class status through training and advisory. Please contact us at info [at] sagecircle dot com or 650-274-8309 for more information.
Interested in an analyst relations checkup? Want to know how you stack up against best-in-class AR best practices? Request a free SageCircle AR Diagnostic. Give us a half hour of your time, answer some questions, then we provide you with a concise analysis of your program.
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.