Cisco’s AR Blog has been quiet for four months since Skip MacAskill departed as AR director. That was too bad, because it was a good blog with interesting information. So it was nice to see a new post by Terry Anderson, VP of Corporate Communications. What I thought was especially interesting was her statement that she plans on using the blog:
“… to reinvigorate what I hope to be a broad and open dialogue between you—the industry analyst community—and the Cisco AR team. …”
This is definitely a best practice: using social media for a conversation and not just a megaphone to shout at the analysts.
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.