SageCircle has received several reports lately from AR managers who perceive that Forrester’s direct influence on IT purchasing decisions seems to be going down. These perceptions are based on reports from their sales organizations that Forrester is not being referenced as often — or at all — as a source of information or advice by IT managers. This seems to be especially true in the IT infrastructure area.
If you have any insights into this question, please leave a comment, send me an e-mail at carter [at] sagecircle.com or call me at 650-274-8309.
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.