Barbara French has an interesting post on her Tekrati “Keeping Tabs” blog that Forrester eclipses Apple iPhone rumors.
“…Only one IT industry analyst company could usurp rumors of a 3G iPhone with the hottest Apple story-of-the-hour among business, tech and consumer press and bloggers worldwide. That would be Forrester Research. They have proven once again that issuing a well-timed (and well promoted) vision will score more market attention than a rigorous reckoning of the here-and-now.
The viral news coverage centers on the report, “The Future Of Apple Inc. – By 2013, Apple’s Product Mix Will Make It A Credible Hub Of The Digital Home”, by J.P. Gownder and James McQuivey. …”
Check out the rest of the post for examples and Barbara’s conclusions.
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