IT Analyst Reports is less than it seems

Logo - IT Analyst ReportsThe following showed up in one of my Google alerts

Complete, free analyst reports – Gartner Magic Quadrant, Forrester …
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If you’ve ever tried to track down a report from an IT analyst, you’ll understand why is quickly becoming the de-facto standard for finding…
IT Analyst Reports –

Well, at first glance IT Analyst Reports certainly seems useful. Alas, at least at the current stage, this website is less useful than a Google search.

IT Analyst Reports - drill down page 14 May 09 at 2-40 pm PT - croppedt appears that the website for IT Analyst Reports does not actually have analyst reports (e.g., Gartner Magic Quadrant or Forrester Wave) available for free download. Rather, it appears it simply scrapes newswires and PRwires for press releases by vendors on their placement on a report. The visitor to then needs to click on the link to the press release in order to click to the vendor’s webpage where the vendor has hosted the report. If the vendor has not actually purchased reprint rights then the report is not available so clicking to a press release can be a waste of time. In addition, some of IT Analyst Reports scraped “articles” are actually just summaries with no links to the actual press release or vendor website. Click on graphic on the right to see an example.

Rather than go to IT Analyst Reports, people wanting free research are should do a Google search. For example, IT Analyst Reports has an article “Endpoint protection: McAfee in leaders quadrant (CIOL)” with absolutely no links or anything useful. On the other hand, a simple Google search of

    “magic quadrant” “Endpoint Protection Platforms”

not only brought up a way to get the current report for free, but the 2007 version of the MQ as well. Very useful because now I can see what has changed between the 2007 and 2009 versions.

However, the advice you get for free is often only worth what you paid for it. It is very important that technology buyers do not simply rely on an analyst report, free or purchased. This is because valuable context is often missing from short research notes. To learn more see IT managers, it’s never, ever only about the upper right dot when it comes to Forrester Waves or Gartner Magic Quadrants.

SageCircle Technique:

  • If you are looking for “complete, free analyst reports” then Google search is you best choice
  • Reports should always be read in context, which may not be available with the reports you find for free

Bottom Line: Gartner’s Magic Quadrants and Forrester’s Waves are the most widely available research reprints. It is easy to find almost any MQ or Wave through a simple Google search.

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