Robin Schaffer’s guide to analyst relations is 2020’s most valuable resource for our SageInsight members. It’s now available to the public, as a paperback or an ebook through Kobu, Amazon.com and these local Amazon stores:
The book is also available from several other major booksellers worldwide, including AdLibris, Angus Robertson, Bokus, BOL, Eurobooks, Facultas, Indigo, Kriso, Pieper Saarlouis, Bücher Pustet, Tanum, and Walmart.
Alongside Sven Litke’s introduction and a preface by Efrem Mallach, the book includes Robin’s review of analyst guidance on the following topics:
- Analysts Explain Analysts
- The Influence Landscape
- Mutual Value – Vendors and Analysts
- The Analyst World
- Best Practices for a Great Relationship
- Inquiries, Strategy Days and Events
- Evaluation Reports.
The book is also available in PDF format here.
Jasmine Richards leads SageCircle’s research and training library, both commissioning new resources and updating content from the Kea Analyst Relations Portal. Jasmine also created SageCircle’s video training series for analyst relations teams.
She has previously worked as a radio presenter and news reporter, and graduated with a 2:1 BA (Hons) degree in Broadcast Journalism, with BJTC accreditation, from Nottingham Trent University.