SageCircle helps analyst relations to transform

Start with our SageScore

Join the circle

Four ways to join SageCircle
Go Back


Expertise for every step of analyst relations transformation
Efrem Mallach
Efrem Mallach
Efrem Mallach has been involved in analyst relations since the late 1970s when he represented Honeywell to the then-nascent industry analyst community. Since 1987, when he wrote the first book on Industry Analyst Relations: Win them Over, he has held leading roles in AR consultancies such as Kensington Group, Lighthouse Analyst Relations and Kea Company. Efrem has a PhD from the Sloan School of Management at the Massachusetts Institute of Technology.
Ian Scott
Ian Scott
Data analysis
Ian Scott is one of the rare market research leaders with deep business consultancy experience. He has played a significant design and analysis role at both the Analyst Observatory and Loudhouse Research for the AR community’s two longitudinal studies: the Analyst Advocacy Study and Analyst Value Survey. He graduated with a Masters in Social Research Methods at the University of Surrey, a pre-doctoral training program supported by the UK’s Economic and Social Research Council.
Robin Schaffer
Robin Schaffer
Robin Schaffer guides AR and influencer relations teams in strategy, execution and value creation. She has led transformative analyst relations and marketing leadership for three decades, most recently with Kea Company, Alteryx, Glassbox, and the Analyst Observatory. Her prior experience in the technology industry includes Collibra, Unit4, NICE Systems, and AT&T. She graduated Summa Cum Laude from William Paterson University of New Jersey with a bachelor’s degree in English.
Sarah Shamouelian
Sarah Shamouelian
Sarah Shamouelien joined SageCircle in January 2021 from the Analyst Observatory, where she led the Analyst Advocacy Study. She has developed significant partnerships with clients, investors and resellers at Informa, Oxford Economics and Bombora. Sarah has worked on transforming numerous start-ups and mature businesses, providing services in information technology, media, data, sales and marketing. She has an MBA with Merit from the Alliance Business School at the University of Manchester.
Teea Palo
Teea Palo
Teea Palo oversees research methodologies and data collection. Dr Palo is principal investigator and project leader for primary research, including a UK government study of 5G adoption and a British Academy project studying strategic market creation. As a faculty member at the University of Edinburgh, she heads the final year of the Business School’s MA programs. She is an adjunct professor, and Doctor of Science graduate, of the University of Oulu.
Jasmine Richards
Jasmine Richards
Jasmine Richards leads SageCircle’s research and training library, both commissioning new resources and updating content from the Kea Analyst Relations Portal. Jasmine also created SageCircle’s video training series for analyst relations teams. She has previously worked as a radio presenter and news reporter, and graduated with a 2:1 BA (Hons) degree in Broadcast Journalism, with BJTC accreditation, from Nottingham Trent University.

Analysts on AR: The SageCircle Guide

New book from our advisory strategist, Robin Schaffer


Discover how analysts see the influencer landscape



Learn how vendors and analysts create mutual value

INR₹ 364


Understand, and surpass, best practices for great relationships



Read how inquiries, strategy days and events can create insights