By: Ian Scott As transformation specialists, it seemed only fitting to use the 2021 Analyst Value Survey results to highlight some opportunities we’ve noticed in the field. One major takeaway we found was that analysts’ value (according to analyst users who participated in the survey) had increased almost 10% in a single year. This increase[…]
By: Ian Scott Following the release of the Analyst Value Survey, the Analyst Observatory (the team behind the project) has been crunching the numbers from the 2020 edition. This one-of-a-kind survey is the only annual survey of analyst users, looking at both premium and unpaid use. It is uniquely suited to evaluate the true demand[…]
By Ian Scott Now in its 20th year, the Analyst Value Survey (AVS) run by the Analyst Observatory is the only survey asking industry professionals about analysts and advisory consultants. While we waited for the closure of this year’s survey, we decided to review the most recent results to see if there were any significant[…]
Ian Scott is one of the rare market research leaders with deep business consultancy experience. He has played a significant design and analysis role at both the Analyst Observatory and Loudhouse Research for the AR community’s two longitudinal studies: the Analyst Advocacy Study and Analyst Value Survey.
He graduated with a Masters in Social Research Methods at the University of Surrey, a pre-doctoral training program supported by the UK’s Economic and Social Research Council.