Robin Schaffer guides AR and influencer relations teams in strategy, execution and value creation. She has led transformative analyst relations and marketing leadership for three decades, most recently with Kea Company, Alteryx, Glassbox, and the Analyst Observatory. Her prior experience in the technology industry includes Collibra, Unit4, NICE Systems, and AT&T.
Sarah Shamouelian joined SageCircle in January 2021 from the Analyst Observatory, where she led the Analyst Advocacy Study. She has developed significant partnerships with clients, investors and resellers at Informa, Oxford Economics and Bombora. Sarah has worked on transforming numerous start-ups and mature businesses, providing services in information technology, media, data, sales and marketing.
She has an MBA with Merit from the Alliance Business School at the University of Manchester.
Jasmine Richards leads SageCircle’s research and training library, both commissioning new resources and updating content from the Kea Analyst Relations Portal. Jasmine also created SageCircle’s video training series for analyst relations teams.
She has previously worked as a radio presenter and news reporter, and graduated with a 2:1 BA (Hons) degree in Broadcast Journalism, with BJTC accreditation, from Nottingham Trent University.
One of the biggest challenges AR leaders face is analyst availability. It’s especially challenging when a vendor crosses multiple markets and needs to brief several analysts at once. Peter Kalinowski Preface: In 2009 we cited this article as one of the most useful articles by analysts with tips on Analyst Relations. Over the decade since[…]
“Most technology providers maintain informal relationships with Gartner analysts. Yet adding a little structure to the relationship can yield much higher value.” Laura McLennan Preface: In 2009 we cited this article as one of the most useful articles by analysts with tips on Analyst Relations. Over the decade since then, the article’s fallen offline. In[…]
A common scenario is that a technology company is launching a new product and it decides to hold a series of press and analyst briefings. So which analysts should it talk to? Robin Bloor Preface: In 2009 we cited this article as one of the most useful articles by analysts with tips on Analyst Relations.[…]
The best way to get a briefing is be right square in the middle of an analyst’s current research stream. In general, I won’t take a briefing unless I plan to use the information within the next three months. Charlene Li Preface: In 2009 we cited this article as one of the most useful articles[…]