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Tips for Increasing Analyst Awareness: An Interview With Gartner Research VP Laura McLellan

“Most technology providers maintain informal relationships with Gartner analysts. Yet adding a little structure to the relationship can yield much higher value.” Laura McLennan Preface: In 2009 we cited this article as one of the most useful articles by analysts with tips on Analyst Relations. Over the decade since then, the article’s fallen offline. In[…]

How to get a briefing at Forrester

The best way to get a briefing is be right square in the middle of an analyst’s current research stream. In general, I won’t take a briefing unless I plan to use the information within the next three months. Charlene Li Preface: In 2009 we cited this article as one of the most useful articles[…]