Category: AR-Sales Partnership
Selling the Concept of an AR-Sales Partnership – November AR Coffee Talk
How AR used analyst inquiry to help an end user make a decision leading to a $1.2m win (Case Study)
Rapid Response by AR saves a $35 Million Deal (Case Study)
Sales impact is the ultimate proof of analyst relevance
Launching the AR-Sales Partnership: It’s Not About Pushing Out Research Reprints
So you were left off a Wave or Magic Quadrant – what next?
Analysts can be excellent guest speakers at Sales training sessions
Take a retail approach early in an AR Sales-Partnership to drive adoption
Support sales managers as well as feet-on-the-street sales representatives
Asking analysts about sales impact [Practitioner Question]
Getting started with an AR-Sales Partnership is as simple as 1-2-3
Does your Sales Force Hunger for Information about the IT Analysts?
Encouraging your Sales Force to ask Questions
AR-Sales Partnership is powerful… and scary
Leverage the existing sales infrastructure, don’t reinvent the wheel
AR-Sales partnering – comments from AR managers at the Coffee Talk
Do I place my bets on AR-Sales partnering or adopting social media?
AR & Recession – AR needs to help Sales deal with analysts’ cost cutting advice
Gartner Consulting could be lurking in the background of active sales opportunities
AR’s evolution from a cost center to something more akin to a strategic profit center
Quantifying the Impact of the Analysts on Sales
Tool for Sales – The Prospect Profile Form
How closely does AR, PR and Sales have to coordinate?
