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Category: AR-Sales Partnership

October 23, 2009October 27, 2009

Negative Research Note Threatens Incumbent Status

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October 22, 2009October 22, 2009

Selling the Concept of an AR-Sales Partnership – November AR Coffee Talk

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October 12, 2009October 8, 2009

How AR used analyst inquiry to help an end user make a decision leading to a $1.2m win (Case Study)

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September 30, 2009October 8, 2009

Rapid Response by AR saves a $35 Million Deal (Case Study)

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September 16, 2009

Sales impact is the ultimate proof of analyst relevance

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September 16, 2009September 16, 2009

Launching the AR-Sales Partnership: It’s Not About Pushing Out Research Reprints

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August 17, 2009August 17, 2009

So you were left off a Wave or Magic Quadrant – what next?

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August 12, 2009

Analysts can be excellent guest speakers at Sales training sessions

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July 28, 2009July 28, 2009

Take a retail approach early in an AR Sales-Partnership to drive adoption

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July 13, 2009

Support sales managers as well as feet-on-the-street sales representatives

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June 24, 2009

Asking analysts about sales impact [Practitioner Question]

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May 12, 2009May 12, 2009

Getting started with an AR-Sales Partnership is as simple as 1-2-3

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May 6, 2009

Does your Sales Force Hunger for Information about the IT Analysts?

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May 4, 2009

Encouraging your Sales Force to ask Questions

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April 28, 2009May 4, 2009

AR-Sales Partnership is powerful… and scary

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March 30, 2009March 31, 2009

Leverage the existing sales infrastructure, don’t reinvent the wheel

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March 2, 2009March 2, 2009

AR-Sales partnering – comments from AR managers at the Coffee Talk

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February 25, 2009

Do I place my bets on AR-Sales partnering or adopting social media?

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February 17, 2009February 17, 2009

AR & Recession – AR needs to help Sales deal with analysts’ cost cutting advice

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February 12, 2009February 16, 2009

Gartner Consulting could be lurking in the background of active sales opportunities

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November 20, 2008

AR’s evolution from a cost center to something more akin to a strategic profit center

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November 17, 2008

Quantifying the Impact of the Analysts on Sales

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November 12, 2008

Tool for Sales – The Prospect Profile Form

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July 26, 2008July 26, 2008

How closely does AR, PR and Sales have to coordinate?

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July 18, 2008July 18, 2008

Why AR Matters – Analysts can get your company on short lists that you were excluded from

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