Defining “Analyst List Service Level Framework”
An analyst list service level framework defines the amount of resources that are available and the type and amount of[…]
Category: Glossary
Defining “Tiering an Analyst List”
Tiering is a process for segmenting an analyst list so that analyst relations (AR) can prioritize its activities. The most[…]
Defining “Ranking an Analyst List”
Ranking is a process for ordering a list of analysts based on formal weighted criteria. The criteria can include points[…]
Defining “Analyst List Management”
Analyst list management is a process for identifying, ranking in priority order, and tiering into segments the analyst community. The[…]
Defining “executive sponsorship”
n: Executive sponsorship is a formal program where executives take an active part in establishing AR goals and priorities, providing[…]
Defining “Analyst Editorial Calendar”
n: A calendar listing anticipated analyst research report publication dates. Because few analyst firms do publish formal editorial calendars, comprehensive Analyst Editorial Calendars have to be built by the core AR team. A variety of intelligence sources are used to gather information for the calendar. These include holding formal and information conversations with analysts by the extended AR team, asking questions during scheduled interactions, analyzing past research publications, and anticipating work for upcoming conferences. The Analyst Editorial Calendar feeds into […]
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Defining “Extended analyst relations (AR) team”
n: The group of individuals at a technology provider who do not have AR as part of their job responsibilities,[…]
Defining “Core analyst relations (AR) team”
n: the group of individuals at a technology provider whose specific job responsibilities include, at least in part, working with[…]