Why Relationships With Analysts Are Important
By: Robin Schaffer As an analyst relations professional, it’s crucial to understand analysts in various ways. Handling analysts well and[…]
Category: 3. Engage – AR implementation
Engage is the implementation stage of the IDEAL model. It primarily means planning and conducting tactics that support the strategy that drives the program. It also means collecting some of the data needed for evaluation.
Analyst Value For Money By Region
By Ian Scott Now in its 20th year, the Analyst Value Survey (AVS) run by the Analyst Observatory is the[…]
AR Bootcamp For Startups: Two Experts Weigh In
By Sarah Shamouelian Startups are often at the cutting edge of their industry in terms of innovation and new technologies.[…]
Analysts on Analyst Relations: The SageCircle Guide
By: Robin Schaffer With the relaunch of SageCircle, I thought it only fitting to tie in the publication of a[…]
The Future of Transformative AR
by Sarah Shamouelian
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Sarah Shamouelian joined SageCircle in January 2021 from the Analyst Observatory, where she led the Analyst Advocacy Study. She has developed significant partnerships with clients, investors and resellers at Informa, Oxford Economics and Bombora. Sarah has worked on transforming numerous start-ups and mature businesses, providing services in information technology, media, data, sales and marketing.
She has an MBA with Merit from the Alliance Business School at the University of Manchester.
Don’t Be An AR Dinosaur
Sarah Shamouelian joined SageCircle in January 2021 from the Analyst Observatory, where she led the Analyst Advocacy Study. She has developed significant partnerships with clients, investors and resellers at Informa, Oxford Economics and Bombora. Sarah has worked on transforming numerous start-ups and mature businesses, providing services in information technology, media, data, sales and marketing.
She has an MBA with Merit from the Alliance Business School at the University of Manchester.
Analysts on Analyst Relations: An Overview
Robin Schaffer guides AR and influencer relations teams in strategy, execution and value creation. She has led transformative analyst relations and marketing leadership for three decades, most recently with Kea Company, Alteryx, Glassbox, and the Analyst Observatory. Her prior experience in the technology industry includes Collibra, Unit4, NICE Systems, and AT&T.
Robin Schaffer On Maximizing Analyst Relations
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.