Category: 3. Engage – AR implementation
Engage is the implementation stage of the IDEAL model. It primarily means planning and conducting tactics that support the strategy that drives the program. It also means collecting some of the data needed for evaluation.
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If You Had $100 To Spend On AR…
By: Sarah Shamouelian Knowing who, and what, to prioritize can be a difficult challenge for many AR teams, so AR[…]
Why Relationships With Analysts Are Important
By: Robin Schaffer As an analyst relations professional, it’s crucial to understand analysts in various ways. Handling analysts well and[…]
Analyst Value For Money By Region
By Ian Scott Now in its 20th year, the Analyst Value Survey (AVS) run by the Analyst Observatory is the[…]
AR Bootcamp For Startups: Two Experts Weigh In
By Sarah Shamouelian Startups are often at the cutting edge of their industry in terms of innovation and new technologies.[…]
Analysts on Analyst Relations: The SageCircle Guide
By: Robin Schaffer With the relaunch of SageCircle, I thought it only fitting to tie in the publication of a[…]
The Future of Transformative AR
by Sarah Shamouelian
[…]
Sarah Shamouelian joined SageCircle in January 2021 from the Analyst Observatory, where she led the Analyst Advocacy Study. She has developed significant partnerships with clients, investors and resellers at Informa, Oxford Economics and Bombora. Sarah has worked on transforming numerous start-ups and mature businesses, providing services in information technology, media, data, sales and marketing.
She has an MBA with Merit from the Alliance Business School at the University of Manchester.