SageCircle defines “best practice” as the approach that is generally accepted. Superior alternatives that are not generally accepted are “leading-edge practice”, not “best practice”.
We have published an extended and updated edition of our 2017 SageNote of the same name. The original note addressed a question that AR teams were already encountering eight years ago: what should you do when Gartner publishes a Magic Quadrant for your market but does not issue a companion Critical Capabilities report? The question[…]
Our April SageTalk features Stephen Loudermilk who will explore the essential customer testimonials and references with industry analyst firms and consultants necessary for every AR professional. By helping industry analysts partner with key client references, companies can increase their market share by enhancing their overall messaging and strategic corporate direction as well as internal and[…]
(Formally Fujitsu) Short training videos touching on a number of impactful AR elements (Fujitsu series) Our video training series provide short and sweet resources touching on a variety of topics to help transform your team’s performance. These are only visible to SageCircle members and must not be shared externally. To find out more about our[…]
By Ian Scott Now in its 20th year, the Analyst Value Survey (AVS) run by the Analyst Observatory is the only survey asking industry professionals about analysts and advisory consultants. While we waited for the closure of this year’s survey, we decided to review the most recent results to see if there were any significant[…]
By Sarah Shamouelian Startups are often at the cutting edge of their industry in terms of innovation and new technologies. However, these fresh new companies aren’t usually very well versed in the nuances, value, and social norms of AR. Robin Schaffer, SageCircle’s Qualitative Research Advisor and author of Analysts on Analyst Relations: The SageCircle Guide,[…]
by Sarah Shamouelian
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Sarah Shamouelian joined SageCircle in January 2021 from the Analyst Observatory, where she led the Analyst Advocacy Study. She has developed significant partnerships with clients, investors and resellers at Informa, Oxford Economics and Bombora. Sarah has worked on transforming numerous start-ups and mature businesses, providing services in information technology, media, data, sales and marketing.
She has an MBA with Merit from the Alliance Business School at the University of Manchester.
Sarah Shamouelian joined SageCircle in January 2021 from the Analyst Observatory, where she led the Analyst Advocacy Study. She has developed significant partnerships with clients, investors and resellers at Informa, Oxford Economics and Bombora. Sarah has worked on transforming numerous start-ups and mature businesses, providing services in information technology, media, data, sales and marketing.
She has an MBA with Merit from the Alliance Business School at the University of Manchester.
Robin Schaffer guides AR and influencer relations teams in strategy, execution and value creation. She has led transformative analyst relations and marketing leadership for three decades, most recently with Kea Company, Alteryx, Glassbox, and the Analyst Observatory. Her prior experience in the technology industry includes Collibra, Unit4, NICE Systems, and AT&T.