SageTalk: How attitudes towards key vendors have changed over time, as measured by the Analyst Attitude Survey
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Category: News
The Analyst Attitude Survey Awards
Ian Scott is one of the rare market research leaders with deep business consultancy experience. He has played a significant design and analysis role at both the Analyst Observatory and Loudhouse Research for the AR community’s two longitudinal studies: the Analyst Advocacy Study and Analyst Value Survey.
He graduated with a Masters in Social Research Methods at the University of Surrey, a pre-doctoral training program supported by the UK’s Economic and Social Research Council.
A SageCircle Introduction
Sarah Shamouelian joined SageCircle in January 2021 from the Analyst Observatory, where she led the Analyst Advocacy Study. She has developed significant partnerships with clients, investors and resellers at Informa, Oxford Economics and Bombora. Sarah has worked on transforming numerous start-ups and mature businesses, providing services in information technology, media, data, sales and marketing.
She has an MBA with Merit from the Alliance Business School at the University of Manchester.
This not the first time that Gartner has been sued nor will it be the last
Software vendor ZL Technologies has sued Gartner, Inc. about the impact of the firm’s research on its business (see the court documents on its website). Needless to say, this has gotten the attention of twits and bloggers. Here are two example blog posts
- Blog post critical of Gartner – Dennis Howlett in his ZDnet blog post Gartner in the dock over Magic Quadrant
- Blog post addressing the potential for sour grapes on the part of the vendor – Dave Kellogg in his Mark Logic blog post Gartner Sued Over Magic Quadrant for Alleged Damages of $132M plus Punitives of $1.3B
There are legitimate criticisms about any particular firm’s research methodology, whether a standalone piece of research or a recurring research deliverable like IDC’s market share models or Aberdeen Axis. SageCircle, vendors, and others have certainly given Gartner suggestions for improving the Magic Quadrant in private meetings, on blog posts, and in public forums like the Gartner Quarterly AR Call. And to be fair, Gartner has tweaked its methodology a little for the Magic Quadrant over the years, but probably more in response to the Forrester Wave than what they hear from the vendors.
There is also the issue that many technology buyers who use the Magic Quadrant as an input to decision making do not know how to […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.
Insights from Forrester’s CEO presentation at an investor conference
This analysis does not look at areas of interest to investors, but seeks to pull out insights that are relevant to clients and prospects of Forrester Research, the number two advisory analyst firm, as well as communications and IT vendor analyst relations (AR) teams.
Forrester Research (NASDAQ: FORR) Chairman & CEO George Colony (Twitter, blog) and CFO Michael Doyle presented (replay available for approximately 90 days) at the William Blair & Co. Emerging Growth Stock Conference on Tuesday, October 6, 2009. Because the presentation was oriented toward investors that might not know much about Forrester, instead of the usual Wall Street analysts on quarterly earnings calls, there were some tid-bits of intelligence useful for clients and AR.
A large number of diverse data points but spread thin: One of the advantages that a large analyst firm has is that its analysts can – not always – have access to a large number of formal and informal data points to include in research and use with end user clients during inquiries. Forrester revealed that its analysts conduct 3,500 vendor briefings, 16,800 inquiries, 250,000 consumer survey responses, and 10,000 large company survey responses.
Sounds like huge numbers, right? Actually these numbers might not seem so impressive when the average per analyst is calculated. Forrester currently lists 193 analysts, not including research associates and researchers. That means that the average number of inquiries per analyst is only 87 per year or seven (7) per month. Of course that is the average, which means that some analysts will be doing much less than the average, maybe as little as three (3) per month or less than one a week.
Calculating the number of briefings per analyst is a little trickier because a single briefing can have multiple analysts in attendance. For this discussion let’s say three analysts per briefing, which then calculates to each analyst getting about six (6) briefings per month. Again, this is not an impressive number when taking into consideration how important vendor information is for advisory analysts.
Of course, inquiry and vendor briefings are not the only sources […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.
A warm compliment for Merv Adrian and an interesting comment about the Forrester layoffs
Background: This text originally came in as a comment to Forrester experiences analyst layoffs. Because of the last line, I did not approve the comment leaving it as a private communication to SageCircle. But I did tweet that someone had sent along a very nice compliment for Merv Adrian. That triggered this comment to the original (and not published) comment: “Saw your tweet. Oops. sorry. meant keep IP confidential. pls reveal details. =)” So with that permission from the author, we are now publishing his or her comment. However, rather than a comment I decided to elevate it to a full post. BTW, you can follow Merv Adrian on Twitter at www.twitter.com/merv.
It is truly sad to say good-bye to co-workers especially during a lay off.. I will miss each person who has left. But it is quite a travesty when you lay off someone who is an icon, someone who makes a big difference in everyone’s lives, and someone who has had the company’s best interest at heart at all times. I have struggled to tell this story about my team and the more I wait, the more I regret it. I must tell. I shall share. I now reveal.So I say this with great conviction: “It is unconscionable for Forrester to lay off Mervyn T. Adrian without a proper explanation to our clients and our employees”
Why?
I was there when we first bought Giga. It was a scary time like now. The Internet bubble had burst. We had finished 2 rounds of layoffs. Our business was tanking. Our stock in the toilet.
When we bought Giga, we were nervous. Our first reaction was who are all these gray hairs? We were all much younger. Why’s everyone a VP? We only had principal analysts as the highest title and there were only 2 or 3 of those. Would we get along with these old farts? They seem crotchety and nerdy. How come they all work from home? We lived in a must show up to HQ culture.
But throughout the acquisition, this bubbly gentleman would reach out. He showed us how to work together. He showed us the value of an inquiry to clients. He showed us the how to collaborate across teams. He would reach out and mentor new analysts. He would tell it to us like […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.
Kudos to CEO Emily Green for transparency about latest Yankee Group job action
I am in complete agreement with Hill & Knowlton AR guru Dom Pannell’s post on the ARcade blog that Yankee CEO[…]
Gartner statement on Spring Symposium
Hi Carter,
Thanks for your note on Friday. Regarding Spring Symposium/ITxpo.
Every year, as a normal course of business planning, we conduct a thorough review of our worldwide event portfolio and make adjustments based on the trends and performance of individual events. As a result of this review, we have decided to cancel this year’s Spring Symposium/ITxpo in Las Vegas and Barcelona. While a number of factors influenced this decision, the primary reason for the change is the current macro economic environment and its anticipated impact on attendee travel and overall event attendance.
Traditionally, Spring Symposium/ITxpo focused on […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.