On March 3rd 2014, Kea Company announced its purchase of SageCircle. It’s great news for the analyst relations profession. We are excited that Dave Eckert will be joining our advisory board, and look forward to Kea’s role in developing SageCircle’s contribution. The press release explains that SageCircle has developed an immense reputation: “The integration of[…]
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There are many interesting blog posts by industry analysts providing tips to the analyst relations (AR) community on how best to interact with the analyst. This is very useful information for AR professionals, both to improve their AR execution, but also to get insights into their analysts.
For awhile, SageCircle has kept a running list of links to these suggestions in a blog post originally published in early February and then updated periodically. The problem is that this particular post is not easy to find unless you knew to look for it. Starting today we have elevated this information into a “Page” called Analyst Tips for AR. A Page is a non-dated post and always shows up in the “Pages” box, which we have at the top of the left navigation bar. A feature of this Page will be a list of updates. This should make it easier for SageCircle readers to keep up with the tips and tricks that the analysts are offering.
In today’s rather large update we have added 14 34 suggestions from three nine analysts. However, because we got a bit behind in updating the list, there are going to be new links added throughout […]
One of the most powerful tools that analyst relations teams have to convince their companies’ executives about the business value of AR is a case study on an impact that an industry analyst had on a specific deal. For example, when we published “SageNoteTM AR107 — Case Study: Rapid Response by AR saves a $35[…]
The goal of SageCircle’s AR Effectiveness Seminar is to teach attendees how to use powerful analyst relations best practices to leverage the analysts’ unique position in the technology marketplace to shape market perception and drive sales. Held the day before IDC’s Directions, the seminar will be in San Jose to make it convenient for folks[…]
Forrester analyst and Web Strategy blogger extraordinaire Jeremiah Owyang interviewed your humble correspondent at Buck’s of Woodside on the topic of the industry analysts and social media. Here is the video, but you should also visit the post for the commentary and comments.
Jeremiah is one of the few major firm analysts that cover social media that actually walks the walk by being […]
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