Join us for our second Sage Intelligence Briefing of 2021 featuring SageCircle Senior Advisor, Efrem Mallach, and CEO Sarah Shamouelian. Win-loss analysis is featured in every marketing textbook and explores reviewing a sales campaign, after a prospect has made a choice, to see what can be adapted to help with future campaigns. Every marketing consultancy[…]
Congratulations to Charlene for this plum media opportunity. This is very positive for the social media industry as Charlene is a knowledgeable observer who has a knack for giving the press clear and concise sound bites that educate without sensationalizing the topic at hand. Check out “Facebook (and me) on 60 Minutes” for details. I[…]
Interesting press release from our friends at H&K on Industry Analysts, Print Media Leading Influencers in IT Decisions. This concerns the nearly annual study H&K commissions to interview (much better and more expensive than a web survey) IT buyers about where they get their information and advice on purchasing decisions. […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.
Innovative Minds Don’t Think Alike is an essay by Janet Rae-Dupree in today’s Sunday New York Times Business section. The first paragraph is what really caught my attention: “It’s a pickle of a paradox: As our knowledge and expertise increase, our creativity and ability to innovate tend to taper off. Why? Because the walls of[…]