Interesting post by Jason Falls on his Social Media Explorer blog: Social Media Is The Responsibility Of Public Relations.
SageCircle believes that PR and AR – and other outbound communications functions – have different goals and techniques and each needs to address their tactics to their unique audiences. This means that AR needs to voice its opinion and support its own needs regarding company policies.
While there is plenty to debate on this issue (e.g., Where does Social Media live in the organization?), the purpose of this post is to encourage analyst relations (AR) teams be active participants in internal discussions about the role of social media in their companies.
- Educate yourself about social media
- Determine what role social media will play in AR activities in the near and […]