Research consumers need account maintenance, part two
Last week (see Part One) we spoke of how getting the maximum value from an automobile required a certain amount of ongoing maintenance and how analyst firm contracts were no different. We suggested that research consumers create a multi-point checkup and review status with the firm’s Account Executive (AE) on a regular basis. Each client should have a specific checklist that matches their goals and objectives, but there are some common themes that apply to any purchaser of analyst research.
Some checklist items
First you should consider housekeeping items that pertain to the everyday working of the contract. Are there problems with […]
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