One of the most powerful tools that analyst relations teams have to convince their companies’ executives about the business value of AR is a case study on an impact that an industry analyst had on a specific deal. For example, when we published “SageNoteTM AR107 — Case Study: Rapid Response by AR saves a $35[…]
This is the second in a series of posts that will explore the resources required and the advantages gained in using a formal analyst relationship management (ARM) system. In this post we look at some of the commercially available products. Upcoming posts will suggest some best practices in using a system, and look at the values that can be obtained. Your comments are encouraged.
Where is your ARM?
Analyst Relations programs can use systems that are built in-house or use commercially-available software either on-site or hosted. Significant factors in making the decision are the available IT support resources and the methods and resources you use to maintain the database. Some teams have also expressed concerns about data privacy with hosted applications, but these concerns are effectively addressed by commercial providers with state-of-the-art security features.
If you do elect to create and maintain the database internally you will need to plan AR resources for ongoing research and maintenance Typical AR teams do not have […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.