Day: June 27, 2008

An analyst has some advice for PR agencies

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Redmonk’s Stephen O’Grady in Bad PR – The Bane of My Existence: Seven Suggestions for PR Workers has some practical advice for PR professionals at agencies. Here are his seven suggestions (details in the post):

  1. Analysts Are Not Press: Don’t Treat Them as if They Are
  2. Caller ID Works: Don’t Just Keep Calling, and Calling, and Calling
  3. Personalization: Don’t Address Your Notes “Dear Blogger”
  4. Press Releases: Don’t Use it as […]

Avoid like the plague – Using pseudo-Magic Quadrants in your analyst briefing presentations

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After completing the in-depth Magic Quadrant series I was going to give this topic a rest for awhile. That is until I saw this tweet:

 

jowyang is the twitter handle of Forrester social media analyst extraordinaire Jeremiah Owyang. Jeremiah joined Forrester only last October and already he has seen so many vendors use a pseudo-Magic Quadrant that he is commenting on it. Can you imagine how bored and annoyed with this graphic other analysts that been around longer must be? I have seen pseudo-MQs that I swear were built on the idea of who is the leading vendor among left-handed IT managers who buy technology on Tuesdays in Guam.

Don’t get me wrong, I think the competitive landscape slide should be a component of almost every presentation made to IT industry analysts. There is no better opportunity to […]