Word cloud generator by Wordle

From the website: “Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text.” And a cool toy it is.

Obviously, SageCircle really, really focuses on AR and the analysts (click on the graphic to the right to enlarge).

However, Wordle is not just a toy, but potentially a useful tool for analyst relations professions with analysts that blog. Now you can in a minute with only a simple cut-and-paste of a URL get a feel for the most frequent – and by extension, most important – words in an analyst’s blog. For example, the word cloud to the left is for  […]

Best practices for partner collaboration on AR

This best practice comes from guest contributor Gerry Van Zandt (Twitter handle), AR manager with HP Services.

Joint product, service, or customer announcements with partners are a common part of the marketing repertoire for large and small companies in the technology world. But far too often these “announcements” consist of two names or logos at the top of a press release, with only modest coordination between the PR teams of the two companies (mainly securing approvals and edits to press release text) and then shot-gunning the news release out on the newswires.

As always, AR teams should assess the potential benefits of joint announcements and engage in the process early to help shape content and key messages. To maximize effectiveness of important joint announcements, AR also should coordinate closely with AR counterparts (or resources handling AR) at partner companies and jointly plan an analyst engagement strategy and timeline, executed by both companies. By doing this, analysts get informed about the upcoming news in advance, and learn its context and significance to both companies. This also gives them the knowledge to accurately comment if called by a reporter as a third-party story source.

When engaging with AR counterparts at partner firms, AR should:

  • Identify appropriate AR and marketing resources early at the partner firm. When AR is called into a project, they should as early as possible inquire with […]