New Gartner Survey Policy
Gartner advisor-level clients conduct three types of surveys—with and without third parties.
ken davis
Month: November 2020
The Gartner Vendor Briefing Process Gets Easier
One of the biggest challenges AR leaders face is analyst availability. It’s especially challenging when a vendor crosses multiple markets and needs to brief several analysts at once. Peter Kalinowski Preface: In 2009 we cited this article as one of the most useful articles by analysts with tips on Analyst Relations. Over the decade since[…]
Tips for Increasing Analyst Awareness: An Interview With Gartner Research VP Laura McLellan
“Most technology providers maintain informal relationships with Gartner analysts. Yet adding a little structure to the relationship can yield much higher value.” Laura McLennan Preface: In 2009 we cited this article as one of the most useful articles by analysts with tips on Analyst Relations. Over the decade since then, the article’s fallen offline. In[…]
How To Deal With Analysts: #1 The Pre-Briefing
A common scenario is that a technology company is launching a new product and it decides to hold a series of press and analyst briefings. So which analysts should it talk to? Robin Bloor Preface: In 2009 we cited this article as one of the most useful articles by analysts with tips on Analyst Relations.[…]
How to get a briefing at Forrester
The best way to get a briefing is be right square in the middle of an analyst’s current research stream. In general, I won’t take a briefing unless I plan to use the information within the next three months. Charlene Li Preface: In 2009 we cited this article as one of the most useful articles[…]
Advice for vendors dealing with independent analysts
Preface: “In 2009 we cited this article as one of the most useful articles by analysts with tips on Analyst Relations. Over the decade since then, the article’s fallen offline. In 2020, when we started the research for our book, we asked the author’s permission to cite it. To help readers see the analyst’s comments[…]