New Gartner Survey Policy
Gartner advisor-level clients conduct three types of surveys—with and without third parties.
ken davis
Day: November 12, 2020
The Gartner Vendor Briefing Process Gets Easier
One of the biggest challenges AR leaders face is analyst availability. It’s especially challenging when a vendor crosses multiple markets and needs to brief several analysts at once. Peter Kalinowski Preface: In 2009 we cited this article as one of the most useful articles by analysts with tips on Analyst Relations. Over the decade since[…]
Tips for Increasing Analyst Awareness: An Interview With Gartner Research VP Laura McLellan
“Most technology providers maintain informal relationships with Gartner analysts. Yet adding a little structure to the relationship can yield much higher value.” Laura McLennan Preface: In 2009 we cited this article as one of the most useful articles by analysts with tips on Analyst Relations. Over the decade since then, the article’s fallen offline. In[…]
How To Deal With Analysts: #1 The Pre-Briefing
A common scenario is that a technology company is launching a new product and it decides to hold a series of press and analyst briefings. So which analysts should it talk to? Robin Bloor Preface: In 2009 we cited this article as one of the most useful articles by analysts with tips on Analyst Relations.[…]