SageCircle was founded in 2000 by Carter Lusher and David Levin, “delivering subscription based knowledge resources that drive better decision making, better resource allocation and faster execution”.
Aided by sales leader Stacey Alexander, clients included Microsoft, NetApp, Compaq, Novell, Cisco Systems, Lotus, Convergys, Deloitte and Camstar. In 2004, SageCircle closed with the spin-out of ARInsights.
In 2007, Carter Lusher and Dave Eckert relaunched SageCircle to fill a gap in the marketplace for high-quality insights and advice about industry analysts.
Their services included training and consulting on how to educate analysts and use their research. SageCircle built up a bank of written research and multimedia materials about analyst relations. The SageCircle analyst relations diagnostic test is developed, now known as SageScore.
In 2014, SageCircle was acquired by Kea Company, the world’s largest consultancy focused on influencer research and analyst relations.
As advisory board members, Dave Eckert and Stacey Alexander have guided us and opened many doors. Since then, our content library has been enriched by resources in the Kea Analyst Relations Portal and insights from Kea’s research director Efrem Mallach PhD and advisory strategist Robin Schaffer.