Gartner typically refreshes most Hype Cycles in June and July every year. From a timing point-of-view that means the analysts are starting to think about what they want to change in the …
Read moreAs AR professionals focus (obsess) on the Gartner Magic Quadrant and Forrester Wave as primary targets for influencing, an important signature research deliverable is often overlooked – Gartner’s Hype Cycle (click graphic …
Read moreHere are the links to the editorial calendars for Gartner and Forrester that we mentioned during the just completed Coffee Talk. Note: After I asked on Twitter, The451 ICE’s service director sent …
Read moreOn Thursday, June 19th Gartner’s Vendor Relations team held its regular quarterly analyst relations (AR) call. Because the Gartnerians do not currently offer a transcript of the call, just a replay, SageCircle …
Read moreAfter completing the in-depth Magic Quadrant series I was going to give this topic a rest for awhile. That is until I saw this tweet: jowyang is the twitter handle of …
Read moreHave you heard your spokespeople make the following statement when briefing the analysts or presenting to a group of analysts on a teleconference: “… also if I reflect on the way you …
Read moreGartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles – anointing some vendors as a prime candidate for a sales opportunity while denying other vendors even a chance …
Read moreThere is a certain amount of self congratulations that occur when a vendor achieves a favorable “Leader” position on a Magic Quadrant. Because they are in the “Leaders” block, vendors feel like …
Read moreRepositioning your “dot’ on a Gartner Magic Quadrant does not happen just because you have a great product or service. It takes information, a plan, AR execution and avoiding mistakes. Expanding Your …
Read moreIt is critical for AR to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been working with Gartner on a MQ for a long time could …
Read more