Time Is Of The Essence, Don’t Waste It On Worthless Firms

Time Is Of The Essence, Don’t Waste It On Worthless Firms

By: Sven Litke Time is limited, so why waste it? Instead, make sure you’re spending it on the things that really matter to you and your organization. AR managers often struggle to identify which influencers to focus on, but giving the simple answer of “Ask your customers” often leaves them baffled. Once upon a time,[…]

It’s Not Just Analysts You Need To Impress

It’s Not Just Analysts You Need To Impress

By: Robin Schaffer Understanding the influencer landscape is crucial for analyst relations professionals. Without an understanding of the AR landscape, it is impossible to know what type of connection you need to have with specific AR personnel. Getting to know the landscape, and the people in it, will enable you to get the best value[…]