Win-Win Scenarios For Analysts And Vendors

Win-Win Scenarios For Analysts And Vendors

By: Robin Schaffer While it may be true that analysts and vendors have a complicated relationship, they do share a joint stakeholder: technology buyers. These buyers expect unbiased information to aid their decisions, so analysts cannot take sides here. Yet despite this conflicting relationship, the analysts and vendors can’t survive without the other. They are[…]

It’s Not Just Analysts You Need To Impress

It’s Not Just Analysts You Need To Impress

By: Robin Schaffer Understanding the influencer landscape is crucial for analyst relations professionals. Without an understanding of the AR landscape, it is impossible to know what type of connection you need to have with specific AR personnel. Getting to know the landscape, and the people in it, will enable you to get the best value[…]

Overcoming Resistance to Change in a Sales Team

Overcoming Resistance to Change in a Sales Team

By Sarah Shamouelian After transitioning from a sales background to the AR side of things, I’ve found myself well positioned to offer some insights on bettering the sales/AR relationship. This relationship is universally in need of improvement, and often starts with evaluating how resistant a sales team is to change. Change is generally regarded as[…]

AR Bootcamp For Startups: Two Experts Weigh In

By Sarah Shamouelian Startups are often at the cutting edge of their industry in terms of innovation and new technologies. However, these fresh new companies aren’t usually very well versed in the nuances, value, and social norms of AR. Robin Schaffer, SageCircle’s Qualitative Research Advisor and author of Analysts on Analyst Relations: The SageCircle Guide,[…]

Concrete Steps to Drive Sales Enablement

By: Sarah Shamouelian It is evident that not enough companies are putting forth a concerted effort to bridge the gap between their analysts and sales teams. This leads to tense relationships between the two groups, which (aside from damaging company culture), will inevitably lead to decreased output from staff. So how can we manage an[…]