How closely does AR, PR and Sales have to coordinate?

Here is an interesting comment (click to enlarge) that might portend a problem for technology vendors in the near future:

This reminds me of the discussions in the mid-90’s around the then nascent market category of customer relattionship management (CRM). One of the perceived benefits of CRM was that it would provide companies a single view of the customer that would make life easier for the customer and provide business value to the company. But there was also huge disagreements over who would “own” the customer: customer service, marketing or sales.

Today, people are starting to play multiple roles as customers, influencers, collaborators and […]

An analyst has some advice for PR agencies

Redmonk’s Stephen O’Grady in Bad PR – The Bane of My Existence: Seven Suggestions for PR Workers has some practical advice for PR professionals at agencies. Here are his seven suggestions (details in the post):

  1. Analysts Are Not Press: Don’t Treat Them as if They Are
  2. Caller ID Works: Don’t Just Keep Calling, and Calling, and Calling
  3. Personalization: Don’t Address Your Notes “Dear Blogger”
  4. Press Releases: Don’t Use it as […]