Join our SageTalk January kickoff with SageCircle CEO Sarah Shamouelian, and KEA Company co-founder Derk Erbé. Derk and Sarah will be discussing the unique lessons corporate AR can take from the start ups Derk and Kea Company work with. Not only that, but Sarah will also be sharing an update on the re-launch of SageCircle.[…]
Co-Director of the Analyst Observatory, Duncan Chapple, explains the importance of understanding of open dialogue with analysts and the likelihood that their opinions may change. https://sagecircle.com/wp-content/uploads/2021/05/23-Expecting-analysts-to-agree.mp4 Next Have a Real Conversation That You’ll Enjoy Watch Here SageCircleSince 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages[…]
(Formally Fujitsu) Short training videos touching on a number of impactful AR elements (Fujitsu series) Our video training series provide short and sweet resources touching on a variety of topics to help transform your team’s performance. These are only visible to SageCircle members and must not be shared externally. To find out more about our[…]
By: Robin Schaffer While it may be true that analysts and vendors have a complicated relationship, they do share a joint stakeholder: technology buyers. These buyers expect unbiased information to aid their decisions, so analysts cannot take sides here. Yet despite this conflicting relationship, the analysts and vendors can’t survive without the other. They are[…]
By: Sven Litke Time is limited, so why waste it? Instead, make sure you’re spending it on the things that really matter to you and your organization. AR managers often struggle to identify which influencers to focus on, but giving the simple answer of “Ask your customers” often leaves them baffled. Once upon a time,[…]
By: Robin Schaffer Understanding the influencer landscape is crucial for analyst relations professionals. Without an understanding of the AR landscape, it is impossible to know what type of connection you need to have with specific AR personnel. Getting to know the landscape, and the people in it, will enable you to get the best value[…]
By: Sarah Shamouelian Knowing who, and what, to prioritize can be a difficult challenge for many AR teams, so AR veteran, and original SageCircle founder, Chris Germann has broken it down. If he had $100 to spend on analysts, where would it go? His answer is rather unequivocal: 70% would go to Gartner without a[…]
By: Ian Scott As transformation specialists, it seemed only fitting to use the 2021 Analyst Value Survey results to highlight some opportunities we’ve noticed in the field. One major takeaway we found was that analysts’ value (according to analyst users who participated in the survey) had increased almost 10% in a single year. This increase[…]