Gartner’s Analyst Relations team holds a quarterly conference call for the analyst relations (AR) community. SageCircle occasionally will post about the call, but for this particular call there was so much information that we have a seven-part series to highlight details and provide commentary. See below for links to all seven posts.
One of the questions at the first of the Gartner Q3 AR Calls was something along the lines of “I am bringing my CEO to Symposium and want to meet with six analysts. In addition, my CEO wants to give an overview presentation. When can I expect confirmation?”
The Gartnerians were incredibly patient and diplomatic in their response. We will be somewhat more frank in our response:
- There is a snowball’s chance in Hell that you can set up a meeting of this nature with six analysts because schedules are already getting booked
- It would be a waste of time to do an overview briefing (see part 1 of this series for why)
- Your CEO would likely be insulted by an analyst’s lack of interest in his overview should you actually corner one to meet with him, for instance during a 1-on-1
- Not correctly setting the CEO’s expectations about Symposium could be a career-limiting move for the AR manager
First and foremost, vendors need to realize that Gartner Symposium is end-user centric. While vendor ITxpo sponsorships contribute significantly to Symposium’s revenue stream, it is the end users that account for at least 70% of Gartner’s overall annual revenue. So everything that Gartner is doing is focused on maximizing the experience for enterprise CIOs and IT managers. This includes giving end users priority access to […]
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