LinkedIn: Another Area for AR Attention

icon-social-media-blue.jpgPlease don’t shoot the messenger, but it is becoming increasingly clear that LinkedIn might be something some AR teams also have to start monitoring. Why? Industry analysts are using LinkedIn not just as a contact management system, but more and more as a research, community-building, and marketing tool. Examples:

  • Building forums using LinkedIn Groups
  • Gathering structured data using LinkedIn Polls
  • Collecting unstructured opinions using LinkedIn Answers
  • Issuing research project launch announcements using Network Updates
  • Letting reporters know they are available for quotes using Network Updates
  • Requesting information contributions using Network Updates

Logo - LinkedInWe think that this trend is sufficiently important that we have added which relevant LinkedIn Groups analysts moderate or belong to into SageCircle’s Analyst Social Media Traffic Analysis database (which already had URL for LinkedIn profiles). This will make it easier for clients to evaluate whether this is an issue they should be concerned about.

BTW, this service can eliminate the work of establishing whether your top analysts are tweeting, blogging and using LinkedIn for research. Starting at $195, it is a bargain. Click here for more information. Annual Advisory clients can request a traffic analysis at no charge.

The following technique suggestions assume that you have a profile on LinkedIn and know how to use at least its basic features. SageCircle Advisory clients can set up an inquiry to have a short walk-through of LinkedIn if they want to get up-to-speed quickly.

SageCircle Technique:

  • Search LinkedIn for your […]

Cross-link your social media identify by adding your Twitter handle to LinkedIn profile

icon-social-media-blue.jpgIt’s important to raise the visibility of your Twitter handle to increase your followers, which could then give you insights about who you should follow. One of the simplest ways to raise your Twitter visibility is to place links to your handle in your LinkedIn profile. This is rarely done, but quite easy to do. 

SageCircle Technique:

  • On www.LinkedIn.com click on Profile then Edit My Profile then Additional Information to edit your websites
  • Select which of the three website slots to use
  • From the first drop down menu select “Other”
  • In the description box, type in […]

Know when your analysts are likely on Twitter with Tweetstats

icon-social-media-blue.jpgOne of the great things about social media and Twitter in particular is that they give you permission to interact with analysts outside of the normal channels. This can be a powerful tool for staying top-of-mind because as former Gartner and AMD analyst Jonathan Yarmis tweeted: “vendors who interact with me on twitter get me multiple times/DAY, everyone else multiple times/month or year”. 

While you can tweet an analyst in an asynchronous fashion, it is even more powerful if you exchange tweets in real time. A great tool to understanding a person’s pattern for when they usually tweet is Tweetstats.

Tweetstats is a free tool that is simple to use because all you have to do is enter someone’s Twitter handle and hit [enter]. After a couple of minutes it returns a number of graphs that analyze the person’s twittering by date and time. Within this context it is the Tweet Density that you should look at because it shows when the person tweets by hour and day of week. Here are two examples:

Example A:
 Tweetstats - Tweet Density - example A

Example B: […]

Why is it that more analyst blogging is better?

This morning I got an interesting tweet from Forrester analyst John Rymer (bio, Twitter handle): 

            “@carterlusher why is more analysts blogging better?”

icon-social-media-blue.jpgJohn was responding to my reply to a comment (“Good news, Gartner is allowing analysts to blog @carterlusher will be thrilled”) by Forrester analyst Jeremiah Owyang (bio, blog, Twitter handle).  This comment pointed out Gartner analyst Gene Phifer’s (bio, blog, Twitter handle) post about how Gartner analysts are now permitted to have a personal-branded blog. I don’t know if I was thrilled, but I did say “Excellent, the more analysts blogging the better.” Thus, John’s question.

Hmm, that is a good question. My initial thought was “well of course it’s better because blogging is good.” It took me about two seconds to discard that answer as glib and dumb. The real answer is […]

Q&A from SageCircle’s “Introduction to Twitter for AR” webinar – Firm handles, retweet, protocols and more

icon-social-media-blue.jpgAt the four sessions of the “Introduction to Twitter for AR” webinar held in August, there were some interesting questions that came up. Here are answers to some of the questions.

Shameless Marketing – If you missed the webinar, you can schedule a SageCircle “AR Briefing” on Twitter for you and your colleagues. Click here for a brochure or contact us at 650-274-8309 for more information.

Q: What about firms that follow you? Do you recommend letting them follow you? (e.g., Gartner)

A: Firm handles (e.g., @forrester, @Gartner_inc and @the451group) are typically used to promote the firm. For example, @the451group is used to announce research note publications and @Gartner_inc is used by the Gartner PR team as a press release wire. @forrester is often used at Forrester events to facilitate info to attendees and accept questions during sessions. There is little or no downside to letting them follow you. On the other hand, you should carefully consider whether you should follow them. Because they are marketing tools, they could add clutter to your timeline without necessarily giving you useful information.

Q: Why retweet? To pass along a tweet to others?

A: Retweets are used for a couple of purposes. One is to give your reply some context by including […]

How to track a lot of analyst blogs and Twitter streams without spending a lot of time

icon-social-media-blue.jpgOne of the side effects of the growing use of social media by IT industry analysts and analyst relations (AR) is a pending sense of doom that we are going to get overwhelmed by too… much… stuff. This certainly came out in discussions at the US Forrester AR Council panel I was on and in blog posts like When do we get work done? I certainly have felt that way in the past, but slowly and surely I have picked up techniques that permit me to monitor a fairly large number of social media streams (110+ blogs and 140+ Twitter streams) without spending hours a day doing so. In this post I will share these tips.

Note: These tip and tricks are not necessarily the absolutely best-in-class, merely ones that we have found to-date. Nor are the tools mentioned the results of systematic research and evaluation, merely ones that we have played with and decided to use. As we continue to expand the portfolio of tips and tools, we will make sure to share them with you.

The main tips are to use an RSS reader and to organize your feeds in folders*. This saves you the time of checking individual blogs that might not have any activity. The following example explains […]