Using analyst inquiry… Dig into press reports
There have been a number of reprints of the Associated Press story Growth of global technology spending is expected to slow in 2008 that report that the “Big 3” analyst firms (i.e., Forrester, Gartner and IDC) are forecasting reduced spending on information technology. This is potentially useful data for both IT departments and tech vendors, but frankly macroeconomic numbers like these are useless because they are too high level and generic. Today is a perfect time to use your analyst client inquiry privileges to get insights into how these data can be applied to your company’s or division’s situation and generate actionable advice. Some example inquiries by community sector:
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