AR Bootcamp For Startups: Two Experts Weigh In
By Sarah Shamouelian Startups are often at the cutting edge of their industry in terms of innovation and new technologies.[…]
By Sarah Shamouelian Startups are often at the cutting edge of their industry in terms of innovation and new technologies.[…]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.
In the first part of our three-part interview with Dave Eckert, he outlined the foundations for the sales enablement of[…]
After getting sales enablement basics in place, we want to win some sponsorship. The first thing we need to do[…]
Dave Eckert, who led the SageCircle analyst relations consultancy, is one of the most experienced veterans of the analyst relations community.[…]
On March 3rd 2014, Kea Company announced its purchase of SageCircle. It’s great news for the analyst relations profession. We[…]
Focusing on the IT analyst business, its beginnings and weaknesses in the original model bringing technology and business together over[…]
Software vendor ZL Technologies has sued Gartner, Inc. about the impact of the firm’s research on its business (see the court documents on its website). Needless to say, this has gotten the attention of twits and bloggers. Here are two example blog posts
There are legitimate criticisms about any particular firm’s research methodology, whether a standalone piece of research or a recurring research deliverable like IDC’s market share models or Aberdeen Axis. SageCircle, vendors, and others have certainly given Gartner suggestions for improving the Magic Quadrant in private meetings, on blog posts, and in public forums like the Gartner Quarterly AR Call. And to be fair, Gartner has tweaked its methodology a little for the Magic Quadrant over the years, but probably more in response to the Forrester Wave than what they hear from the vendors.
There is also the issue that many technology buyers who use the Magic Quadrant as an input to decision making do not know how to […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.