Our April SageTalk features Stephen Loudermilk who will explore the essential customer testimonials and references with industry analyst firms and consultants necessary for every AR professional. By helping industry analysts partner with key client references, companies can increase their market share by enhancing their overall messaging and strategic corporate direction as well as internal and[…]
Jasmine Richards leads SageCircle’s research and training library, both commissioning new resources and updating content from the Kea Analyst Relations Portal. Jasmine also created SageCircle’s video training series for analyst relations teams.
She has previously worked as a radio presenter and news reporter, and graduated with a 2:1 BA (Hons) degree in Broadcast Journalism, with BJTC accreditation, from Nottingham Trent University.
Gartner advisor-level clients conduct three types of surveys—with and without third parties.
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One of the biggest challenges AR leaders face is analyst availability. It’s especially challenging when a vendor crosses multiple markets and needs to brief several analysts at once. Peter Kalinowski Preface: In 2009 we cited this article as one of the most useful articles by analysts with tips on Analyst Relations. Over the decade since[…]
“Most technology providers maintain informal relationships with Gartner analysts. Yet adding a little structure to the relationship can yield much higher value.” Laura McLennan Preface: In 2009 we cited this article as one of the most useful articles by analysts with tips on Analyst Relations. Over the decade since then, the article’s fallen offline. In[…]
A common scenario is that a technology company is launching a new product and it decides to hold a series of press and analyst briefings. So which analysts should it talk to? Robin Bloor Preface: In 2009 we cited this article as one of the most useful articles by analysts with tips on Analyst Relations.[…]
The best way to get a briefing is be right square in the middle of an analyst’s current research stream. In general, I won’t take a briefing unless I plan to use the information within the next three months. Charlene Li Preface: In 2009 we cited this article as one of the most useful articles[…]