Month: February 2026

New SageNote: GenAI Discovery, the Spotlight Acquisition, and What AR Teams Should Do Next

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SageNote SN0160 is now available for download Spotlight’s acquisition of Captivate Collective, announced on February 17, 2026, marks the first strategic add-on investment by the leading dedicated AR consultancy in its 14-year history. The target was not another analyst relations boutique. It was a Canadian customer marketing and advocacy firm. That choice tells you everything[…]

New SageNote: Building a DIY Critical Capabilities Scorecard When Gartner Doesn’t Publish One

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We have published an extended and updated edition of our 2017 SageNote of the same name. The original note addressed a question that AR teams were already encountering eight years ago: what should you do when Gartner publishes a Magic Quadrant for your market but does not issue a companion Critical Capabilities report? The question[…]