Analyst Relations Bite-size Training Part 1: Knowing Research Agendas Helps to Plan Interactions and Relationships with Analysts | SageVideo

Sage Intelligence Briefing: Win-Loss Analysis

Join us for our second Sage Intelligence Briefing of 2021 featuring SageCircle Senior Advisor, Efrem Mallach, and CEO Sarah Shamouelian. Win-loss analysis is featured in every marketing textbook and explores reviewing a sales campaign, after a prospect has made a choice, to see what can be adapted to help with future campaigns. Every marketing consultancy[…]

Analyst Relations Bite-size Training Part 1: Knowing Research Agendas Helps to Plan Interactions and Relationships with Analysts | SageVideo

SageTalk: AR as a Pillar of an Overall Influencer Marketing Program

Our March SageTalk features Chris Germann, Global Head of AR & Influencer Marketing for Spryker Systems. Chris will be exploring the use of AR to supplement an overall influencer marketing program to discuss how AR fits into a much broader vision of marketing to influencers with the goal of driving revenue. AR is more than[…]

Analyst Relations Bite-size Training Part 1: Knowing Research Agendas Helps to Plan Interactions and Relationships with Analysts | SageVideo

Sage Intelligence Briefing: Sales Enablement and the Golden Nuggets of AR

Join us for our first Sage Intelligence Briefing of 2021 featuring SageCircle CEO Sarah Shamouelian and Qualitative Research Advisor, Robin Schaffer. Robin will be exploring the capturing and operationalizing of the golden nuggets of analyst insight. This is the hardest part of AR, but potentially delivers the most value. While exploring the potential challenges capturing[…]

Analyst Relations Bite-size Training Part 1: Knowing Research Agendas Helps to Plan Interactions and Relationships with Analysts | SageVideo

Expecting Analysts To Agree | Analyst Relations Bite-size Training | SageVideo

Co-Director of the Analyst Observatory, Duncan Chapple, explains the importance of understanding of open dialogue with analysts and the likelihood that their opinions may change. https://sagecircle.com/wp-content/uploads/2021/05/23-Expecting-analysts-to-agree.mp4 Next Have a Real Conversation That You’ll Enjoy Watch Here SageCircleSince 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages[…]

Win-Win Scenarios For Analysts And Vendors

Win-Win Scenarios For Analysts And Vendors

By: Robin Schaffer While it may be true that analysts and vendors have a complicated relationship, they do share a joint stakeholder: technology buyers. These buyers expect unbiased information to aid their decisions, so analysts cannot take sides here. Yet despite this conflicting relationship, the analysts and vendors can’t survive without the other. They are[…]

It’s Not Just Analysts You Need To Impress

It’s Not Just Analysts You Need To Impress

By: Robin Schaffer Understanding the influencer landscape is crucial for analyst relations professionals. Without an understanding of the AR landscape, it is impossible to know what type of connection you need to have with specific AR personnel. Getting to know the landscape, and the people in it, will enable you to get the best value[…]

Influencer-Marketing-Is-Not-What-You-Might-Think

Influencer Marketing Is Not What You Might Think

By: Sarah Shamouelian Chris Germann, one of the original SageCircle founders, now works in enterprise influencer marketing. That doesn’t mean that he helps social media accounts purchase likes and followers just to get some lucrative sponsorship deals. In fact, it’s much closer to AR than you’d think. But what exactly is influencer marketing? As Chris[…]

Overcoming Resistance to Change in a Sales Team

Overcoming Resistance to Change in a Sales Team

By Sarah Shamouelian After transitioning from a sales background to the AR side of things, I’ve found myself well positioned to offer some insights on bettering the sales/AR relationship. This relationship is universally in need of improvement, and often starts with evaluating how resistant a sales team is to change. Change is generally regarded as[…]