Our March SageTalk features Chris Germann, Global Head of AR & Influencer Marketing for Spryker Systems. Chris will be exploring the use of AR to supplement an overall influencer marketing program to discuss how AR fits into a much broader vision of marketing to influencers with the goal of driving revenue.
AR is more than the PR work of setting up briefings; it is a discipline about turning relationships into revenue. Analysts, existing customers, and technology or integration partners all have a unique value proposition as influencers of end user prospects’ buying journey.
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.