Our March SageTalk features Chris Germann, Global Head of AR & Influencer Marketing for Spryker Systems. Chris will be exploring the use of AR to supplement an overall influencer marketing program to discuss how AR fits into a much broader vision of marketing to influencers with the goal of driving revenue.
AR is more than the PR work of setting up briefings; it is a discipline about turning relationships into revenue. Analysts, existing customers, and technology or integration partners all have a unique value proposition as influencers of end user prospects’ buying journey.
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SageTalk: April Edition: Engaging Customer Testimonials and References with Industry Analyst Firms / Consultants
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.