Our March SageTalk features Chris Germann, Global Head of AR & Influencer Marketing for Spryker Systems. Chris will be exploring the use of AR to supplement an overall influencer marketing program to discuss how AR fits into a much broader vision of marketing to influencers with the goal of driving revenue. AR is more than[…]
By: Sven Litke Time is limited, so why waste it? Instead, make sure you’re spending it on the things that really matter to you and your organization. AR managers often struggle to identify which influencers to focus on, but giving the simple answer of “Ask your customers” often leaves them baffled. Once upon a time,[…]
By: Sarah Shamouelian Chris Germann, one of the original SageCircle founders, now works in enterprise influencer marketing. That doesn’t mean that he helps social media accounts purchase likes and followers just to get some lucrative sponsorship deals. In fact, it’s much closer to AR than you’d think. But what exactly is influencer marketing? As Chris[…]
Recently Jeremiah Owyang (bio, Twitter handle), a Forrester analyst that covers social media, spoke to a group of AR and PR professionals at a large vendor in the Silicon Valley about the use of social media. Of course, Jeremiah being Jeremiah, he blogged about the meeting in 10 Questions Analyst Relations Have About Social Media. The post is interesting in that Jeremiah did not try to answer the questions he recorded, so SageCircle is going to provide our take on the answers.
Some of the questions are addressed to “influencers,” not necessarily only analysts. For our answers we are going to focus on the industry analysts, thought SageCircle does think a lot about the broader influencer landscape (e.g., see Fog of Influence).
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.